While having a presence on a diverse range of social platforms is essential, a new survey from Skynova found that Facebook is still the most …
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Content curation can be tricky but it can play a meaningful role in developing and executing an effective content strategy. Check out this helpful infographic …
2023 Social Media Industry Benchmark Report
Rival IQ has released its 2023 social media industry benchmark report, which examines a range of metrics from 14 top industries to help deepen your …
LinkedIn has unveiled an upcoming feature—the platform will now give marketers and content creators the ability to highlight which content appears in the “Activity” section …
What might the integration of search and AI look lke? ChatGPT may hold the answer. As Microsoft looks to merge ChatGPT into its Bing search …
How to Manage and Maximize Your Marketing Budget During Times of Economic Uncertainty
The economy may be in a precarious place, but this doesn’t mean your marketing strategy should fall to the wayside. Entrepreneur’s John Boitnott explores tactics …
There are over one billion iPhone users in the world, and many of these users rely heavily on Apple Maps for obtaining information about businesses. …
Almost all facets of digital media and content creation have one important skill in common—writing! But crafting original content isn’t always the easiest, and can …
As people of all ages continue to spend more time on their phones, mobile marketing can be a vital component of any digital strategy. To …
Choosing the right email marketing platform for your small business can feel like an confusing choice, but it doesn’t have to be! Digital Journal compares …
Preparation is key to a strong marketing and content strategy, and as the new year begins, there’s no better time to define your brand’s mission …
Email marketing remains an essential component of any marketing strategy, but even the most experienced marketer can still get stumped when formulating an email. LSearch Engine …
85% of Yelp survey respondents say they trust written reviews over stars only
Whatever your opinion on the platform, there’s no denying Yelp’s impact on businesses and consumer behavior. Results of a recent survey provide a detailed understanding …
As we approach the new year, now is a great time to revisit and refine your social media strategy, and it never hurts to review …
LinkedIn can be an incredibly useful tool for small business, but it can be challenging to figure out the most effective ways to engage with …
In today’s world, digital marketing is essential for any small or medium-sized business, but that doesn’t mean it’s simple or easy—if you’re finding it challenging …
Balancing volume with value: Digital marketing is a post-covid game changer
Digital marketing has continued to grow over the last decade, and due in part to the COVID-19 pandemic, the benefits of the digital space often …
It’s no secret that inflation, supply chain issues, and price hikes are at the forefront of everyone’s mind—but how are these concerns impacting small businesses? …
Gen Z in 2022: How to meet the cohort where they are
When it comes to digital habits and consumer behavior, Gen Z has presented marketers with entirely new challenges—and while it may seem like this group …
Digital marketing and advertising continue to grow, and because preferences and expectations can change quickly, keeping up with the latest trends is essential for developing …