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David Hoffman

David Hoffman

  • Business TrendsMarketingSmall Businesses

    4 Solid Pillars of Customer Retention

    by David Hoffman May 16, 2022
    by David Hoffman May 16, 2022

    While acquiring new customers often takes priority in marketing efforts, customer retention is critical in order for brands and businesses to thrive. Social Media Today breaks down the four pillars…

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  • ContentLinkedInMarketingSocial Media

    LinkedIn Adds New & Improved Tools To Creator Mode

    by David Hoffman April 28, 2022
    by David Hoffman April 28, 2022

    LinkedIn has added new tools to its Creator Mode platform, offering deeper analytics, greater insight into audience engagement, and new profile features. Search Engine Journal breaks it down to help…

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  • Business TrendsLinkedInMarketingSmall Businesses

    LinkedIn Shares New Research on Changing Approaches to Branding

    by David Hoffman April 21, 2022
    by David Hoffman April 21, 2022

    The pandemic has permanently changed the landscape of branding and marketing. Alongside changing expectations from consumers and employees alike, LinkedIn has shared a new infographic that  looks at the value of…

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  • Business TrendsNewsPandemicSmall Businesses

    Index Reaches Pandemic-Era High, but Inflation Concerns Grow

    by David Hoffman April 18, 2022
    by David Hoffman April 18, 2022

    The MetLife & U.S. Chamber of Commerce Small Business Index has reached a new pandemic-era high this quarter. However, SMBs report continued struggles due to inflation costs and supply chain…

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  • ContentSocial MediaWebsites

    Encouraging website visitors to share content on social media can lead to major boosts in social engagement, and determining which platforms are the right fit for your users can be the key to success. Search Engine Journal breaks down how and where to use social sharing buttons, so you can start converting web visitors to social posters: bit.ly/socialsharingbuttons

    by David Hoffman April 5, 2022
    by David Hoffman April 5, 2022

    Encouraging website visitors to share content on social media can lead to major boosts in social engagement, and determining which platforms are the right fit for your users can be…

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  • LinkedInMarketingSmall Businesses

    LinkedIn Adds New Courses on Building Your LinkedIn Presence, New Alert and Newsletter Tools for Company Pages

    by David Hoffman March 28, 2022
    by David Hoffman March 28, 2022

    Hoping to maximize your engagement on LinkedIn? If so, you’re not alone. LinkedIn recently added three new courses to its LinkedIn Marketing Labs education hub, providing insight and guidance on…

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  • ADA ComplianceNewsWebsite Accessibility

    Website Accessibility and SEO

    by David Hoffman March 18, 2022
    by David Hoffman March 18, 2022

    Great information from Access Armada, a leader in website ADA compliance, about site accessibility and SEO! Read the post here: https://www.accessarmada.com/blog/how-accessibility-can-improve-your-google-seo-rankings/

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  • Business TrendsLinkedInPandemicSmall Businesses

    2022 Global Talent Trends: The Reinvention of Company Culture

    by David Hoffman February 27, 2022
    by David Hoffman February 27, 2022

    The last two years have inspired drastic shifts in workplace culture, and employers are navigating changing expectations from both long-term employees and new hires. LinkedIn dives into these changes and…

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  • ContentMarketingSocial Media

    Twitter Publishes 2022 Planning Guide to Assist in Your Tweet Strategy

    by David Hoffman January 31, 2022
    by David Hoffman January 31, 2022

    Twitter remains one of the most active and influential social media platforms. Click here to download Twitter’s 2022 planning guide: bit.ly/twitterplanningguide

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  • ContentMarketingSocial Media

    How to Give Your Instagram the Best First Impression

    by David Hoffman January 28, 2022
    by David Hoffman January 28, 2022

    You know what they say—you never get a second chance to make a first impression. The same goes for Instagram, where users make split-second decisions about whether or not to…

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  • Business TrendsEcommerceMarketingSmall Businesses

    2022 Predictions: E-commerce Everywhere

    by David Hoffman January 14, 2022
    by David Hoffman January 14, 2022

    E-commerce is expected to experience major growth and transformation in 2022. Make sure you’re ahead of the curve; click below for insights from MarTech: bit.ly/ecommerceeverywhere

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  • ContentMarketingSmall Businesses

    Inclusive marketing resources to strengthen your brand’s messaging

    by David Hoffman January 10, 2022
    by David Hoffman January 10, 2022

    More than ever before, consumers are making decisions based on brand values, and taking time to learn whether a brand or business aligns with their principles. If you’re not sure…

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  • Business TrendsContentMarketingSocial Media

    Hootsuite Outlines Key Social Media Marketing Trends for 2022, Based on 18k Responses

    by David Hoffman December 28, 2021
    by David Hoffman December 28, 2021

    Hootsuite has released their 2022 trends report, outlining key trends that experts expect to see in the coming year across social media platforms. If you’re hoping to stay ahead of…

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  • Business TrendsNews

    Predictions 2022: Disruptive Forces Necessitate Bold Decisions

    by David Hoffman December 23, 2021
    by David Hoffman December 23, 2021

    Forrestor, a leading technology research firm, has just published their new “Predictions 2022” guide, with insights and forecasts on how technology will affect us in the coming year. It’s free…

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  • Business TrendsSmall Businesses

    What’s New With Small Business?

    by David Hoffman December 13, 2021
    by David Hoffman December 13, 2021

    Small Businesses are a diverse, wide-reaching sector with a massive impact on the economy and employment throughout the country. Curious to learn what’s new with SMBs? Check out the data…

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  • MarketingSmall Businesses

    Don’t make these marketing budget mistakes in 2022

    by David Hoffman December 9, 2021
    by David Hoffman December 9, 2021

    Coming off the heels of two of the most challenging years on record for marketers and businesses, having a game plan for 2022 is absolutely essential. Click below for a…

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  • ContentMarketingSmall BusinessesSocial Media

    11 Proven Tips To Get More Social Media Followers

    by David Hoffman November 30, 2021
    by David Hoffman November 30, 2021

    Looking to get more followers on social media? While increasing your follower count is an important goal for any marketing team, it’s equally important that your new followers are genuinely…

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  • Business TrendsNew YorkNewsPandemic

    Hochul calls for New Year return to New York offices

    by David Hoffman November 29, 2021
    by David Hoffman November 29, 2021

    With only 8% of Manhattan workers currently in the office 5 days a week, Governor Kathy Hochul has called for teams to return to New York City offices, with perks…

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  • Business TrendsSmall Businesses

    How Many Jobs Do Small Businesses Create in Your State?

    by David Hoffman November 18, 2021
    by David Hoffman November 18, 2021

    Throughout the United States, SMBs are responsible for the creation of millions of jobs, and play a crucial role in local and state economies. Click below to learn about the…

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  • Business TrendsContentMarketingSmall Businesses

    What’s next for sustainability in marketing following a year of surprising resilience?

    by David Hoffman November 1, 2021
    by David Hoffman November 1, 2021

    According to experts, the demand for sustainably marketed products has continued to grow, as the environment remains a key point of concern for a wide range of consumers. Curious about…

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  • 4 Solid Pillars of Customer Retention
  • LinkedIn Adds New & Improved Tools To Creator Mode
  • LinkedIn Shares New Research on Changing Approaches to Branding
  • Index Reaches Pandemic-Era High, but Inflation Concerns Grow
  • Encouraging website visitors to share content on social media can lead to major boosts in social engagement, and determining which platforms are the right fit for your users can be the key to success. Search Engine Journal breaks down how and where to use social sharing buttons, so you can start converting web visitors to social posters: bit.ly/socialsharingbuttons

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    • LinkedIn Adds New & Improved Tools To Creator Mode

    • LinkedIn Shares New Research on Changing Approaches to Branding

    • Index Reaches Pandemic-Era High, but Inflation Concerns Grow

    • Encouraging website visitors to share content on social media can lead to major boosts in social engagement, and determining which platforms are the right fit for your users can be the key to success. Search Engine Journal breaks down how and where to use social sharing buttons, so you can start converting web visitors to social posters: bit.ly/socialsharingbuttons

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