David Hoffman

User behaviors on social media are changing rapidly, and remaining aware of the latest trends and patterns is essential for any business or marketing team. Social Media Today breaks down…

Sprout Social has released its Breakthrough report, providing an in-depth exploration and analysis of consumer behavior to help marketers effectively respond to the constantly shifting social media landscape. Access the…

Experts predict continued growth across digital platforms, including search, social media, e-commerce, and video. Learn about industry forecasts through 2023: bit.ly/digitaladgrowth

The AI explosion continues to present the business and media world with a range of new opportunities, as well as new challenges. CNET breaks down the latest updates in the…

Meta has released a new guide on how to effectively maximize your use of Facebook’s advertising platform. The guide provides a useful toolkit for reaching your audience, creating effective content,…

57% of small businesses have already tried ChatGPT, with many reporting expectations that the AI platform will boost their business. Alignable has conducted a deep dive into SMB utilization of…

Artificial Intelligence (AI) is quickly and dramatically transforming the digital landscape, and many are wondering about the potential effects of AI taking on a bigger role in our daily lives. Pew…

Instagram remains a vital tool for social media marketers, and a clearer understanding of the platform’s ranking system is essential to ensure your campaigns reach their intended audience. Search Engine…

Artificial Intelligence (AI) is quickly and dramatically transforming the digital landscape, and many are wondering about the potential effects of AI taking on a bigger role in our daily lives. Pew…

Artificial Intelligence (AI) is quickly and dramatically transforming the digital landscape, and many are wondering about the potential effects of AI taking on a bigger role in our daily lives. Pew…

Businesses across the U.S. have reported that marketing is a core component of their growth, with plans to prioritize reaching customers directly throughout the year. Click below to learn about…

In a survey of 255 social media marketers, two key takeaways emerged: staying on top of emerging trends and keeping up with quickly changing algorithms are persistent challenges across the…

Even if you’re a seasoned marketing pro, there are plenty of useful tips and tricks to elevate your B2B content game plan. Search Engine Land breaks down best practices for…

For small businesses, efficiently managing your online reputation is absolutely vital to your success. Search Engine Land explores a wide range of tips and best practices to both protect and enhance…

As the conversation around ChatGPT continues to dominate marketing spaces, Search Engine Journal decided to ask ChatGPT to “write an article about the top 10 digital marketing trends for 2023.”…

TikTok remains an unstoppable force in the Gen Z market, and has evolved beyond a video-sharing app to become a major tool for searching and shopping. If you’re curious about…

Marketers are still just beginning to understand ChatGPT’s potential and experts predict major shifts in how content is created due to the AI chatbot. Entrepreneur’s Yasin Altaf breaks down five…

Brand recognition is vital for the success of any small business, and style guidelines can help ensure a consistent, cohesive presence both online and offline. Check out this helpful guide…

As AI technology propels us into the future, marketing pros are quickly learning how to utilize AI to make content creation and social media management more effective and less time-consuming.…

In this day and age, it’s clear that content creation and digital marketing are core components of any business strategy. However, deciding whether you should insource or outsource your content…