David Hoffman

While acquiring new customers often takes priority in marketing efforts, customer retention is critical in order for brands and businesses to thrive. Social Media Today breaks down the four pillars…

LinkedIn has added new tools to its Creator Mode platform, offering deeper analytics, greater insight into audience engagement, and new profile features. Search Engine Journal breaks it down to help…

The pandemic has permanently changed the landscape of branding and marketing. Alongside changing expectations from consumers and employees alike, LinkedIn has shared a new infographic that  looks at the value of…

The MetLife & U.S. Chamber of Commerce Small Business Index has reached a new pandemic-era high this quarter. However, SMBs report continued struggles due to inflation costs and supply chain…

Encouraging website visitors to share content on social media can lead to major boosts in social engagement, and determining which platforms are the right fit for your users can be…

Hoping to maximize your engagement on LinkedIn? If so, you’re not alone. LinkedIn recently added three new courses to its LinkedIn Marketing Labs education hub, providing insight and guidance on…

Great information from Access Armada, a leader in website ADA compliance, about site accessibility and SEO! Read the post here: https://www.accessarmada.com/blog/how-accessibility-can-improve-your-google-seo-rankings/

The last two years have inspired drastic shifts in workplace culture, and employers are navigating changing expectations from both long-term employees and new hires. LinkedIn dives into these changes and…

Twitter remains one of the most active and influential social media platforms. Click here to download Twitter’s 2022 planning guide: bit.ly/twitterplanningguide

You know what they say—you never get a second chance to make a first impression. The same goes for Instagram, where users make split-second decisions about whether or not to…

E-commerce is expected to experience major growth and transformation in 2022. Make sure you’re ahead of the curve; click below for insights from MarTech: bit.ly/ecommerceeverywhere

More than ever before, consumers are making decisions based on brand values, and taking time to learn whether a brand or business aligns with their principles. If you’re not sure…

Hootsuite has released their 2022 trends report, outlining key trends that experts expect to see in the coming year across social media platforms. If you’re hoping to stay ahead of…

Forrestor, a leading technology research firm, has just published their new “Predictions 2022” guide, with insights and forecasts on how technology will affect us in the coming year. It’s free…

Small Businesses are a diverse, wide-reaching sector with a massive impact on the economy and employment throughout the country. Curious to learn what’s new with SMBs? Check out the data…

Coming off the heels of two of the most challenging years on record for marketers and businesses, having a game plan for 2022 is absolutely essential. Click below for a…

Looking to get more followers on social media? While increasing your follower count is an important goal for any marketing team, it’s equally important that your new followers are genuinely…

With only 8% of Manhattan workers currently in the office 5 days a week, Governor Kathy Hochul has called for teams to return to New York City offices, with perks…

Throughout the United States, SMBs are responsible for the creation of millions of jobs, and play a crucial role in local and state economies. Click below to learn about the…

According to experts, the demand for sustainably marketed products has continued to grow, as the environment remains a key point of concern for a wide range of consumers. Curious about…