David Hoffman

Digital business directories are frequently used tools and most of us have become accustomed to accessing essential info on stores, restaurants, and services. As a business owner, understanding how consumers…

Curious about SMS marketing but not sure where to begin? Search Engine Journal shares the 9 best practices for integrating text messaging into your marketing plan: bit.ly/smsmktgtips

For many brands and businesses, YouTube remains unexplored territory. However, as more marketers are making video a key component in their content strategy, there’s never been a better time to…

With demographics and user behaviors that differ from any other platform, LinkedIn presents a unique opportunity for businesses and marketers. Social Media Today explores strategies and suggestions for maximizing LinkedIn…

As Instagram continues to challenge marketing experts, Search Engine Journal highlights ten brands that consistently produce successful content on this ever-evolving social media platform: bit.ly/bestigads

If you’ve been wondering how the pandemic has impacted the marketing landscape in 2021, you’re not alone. Marketing Drive has all the info to help you get a handle on…

Effective email communication is a critical piece of any marketing plan, and experts are constantly identifying new strategies and information to help brands and businesses manage top-tier email campaigns. Learn…

In order to better understand and address the ongoing impact of the pandemic on small businesses, the U.S. Census Bureau’s Small Business Pulse Survey explores the impact of COVID-19 on…

Google My Business is an essential tool for any small business, but a few small mistakes could be greatly impacting your listing’s performance. Learn more from Search Engine Journal: bit.ly/gmbmistakes

Google recently launched several new features to help small businesses strengthen their digital presence, including updates to the YouTube ad creation process, and new tools within Google for Small Business…

A recent survey found that micro-influencers are the most popular type of influencers for marketers to work with. What does this mean for the marketing field, and why are micro-influencers…

The past 15 months of social distancing led to an extraordinary shift to virtual events—but as the world begins opening up, virtual and hybrid engagement could become the new normal.…

Google’s advertising revenue has surged 32%. Marketing Dive provided insight on this growth and how marketers are driving it: bit.ly/googleadsales

LinkedIn announced the creation of the “LinkedIn Learning Hub.” This new feature, scheduled to launch in the second half of 2021, is designed to encourage community-based learning, offer skills development…

Owning or managing a small business is no easy feat, and often presents unique questions and unforeseen obstacles. Have you ever wondered if other small business owners are facing similar…

Content marketing is an essential part of any marketing strategy, but the tips and tricks to effectively share your content aren’t always obvious. Click below for a list of 11…

Trends in content marketing are constantly changing, and staying on top of the latest trends can be the difference between a marketing hit or a marketing flop. Here are five…

Social media has taken on an increasingly central point in our day-to-day lives. Is your business keeping up with the latest trends? Social Media Today explores the top social media…

Facebook has released new information on the impact of COVID-19 on small businesses—some of the results might be what you’d expect, and others might surprise you. Click the article below…

An insightful look at Instagram’s algorithm changes to help you better reach your intended audience: bit.ly/igalgorithmtips