David Hoffman

Instagram has released an innovative tool—a searchable map, which makes it easier for users to discover new local businesses. Recent studies found that many younger users find new businesses using social…

Content creator partnerships often feel like the hottest new trend in the marketing space, but what does the data really look like when it comes to influencer marketing? Search Engine…

Good content is an essential component of any marketing campaign. Visit Search Engine Journal to learn “5 Tips To Improve Your Content Strategy:” bit.ly/fivecontenttips

Just last week, Google announced that its Ads Creative Studio tool will now be available to all businesses. Thie platform provides a streamlined, accessible way to customize ads and materials for different…

Marketing trends, expectations, and data appear to be changing at lightning speed, and after uncertainty as a result of COVID-19, you may be wondering how the industry is faring as…

Have you ever seen an ad that was supposed to be funny and wondered what the team behind it was thinking? Turns out you’re not alone—consumers report wanting brands to…

Search Engine Journal explores why a thoughtful and intentional content strategy is essential for brands and businesses: bit.ly/10reasonscontent

Due in part to the drastic shift to remote work that emerged from the pandemic, as well as increasing use of social media and the Internet throughout the workday, a…

Keeping up with Google is no easy feat, and with so many new features on the horizon, it’s essential to remain up-to-date on the company’s latest search and advertising updates.…

Ecommerce sales continue to skyrocket in 2022. Making sure your site has all the latest features is an effective way to support customer retention and keep up with your competitors.…

Have you found yourself looking at your social media thinking, “what should I post next?” You’re not alone—whether you’re a seasoned social media pro or just learning the ropes,, we…

The transition from clicking an ad to arriving at a destination page may only take a few seconds, but these moments are essential for ensuring curious visitors are converted to…

Elon Musk’s Twitter takeover seems to be on everybody’s mind lately, and many brands and marketers are wondering—what does this mean for us? Peter Adams unpacks what this new chapter…

While acquiring new customers often takes priority in marketing efforts, customer retention is critical in order for brands and businesses to thrive. Social Media Today breaks down the four pillars…

LinkedIn has added new tools to its Creator Mode platform, offering deeper analytics, greater insight into audience engagement, and new profile features. Search Engine Journal breaks it down to help…

The pandemic has permanently changed the landscape of branding and marketing. Alongside changing expectations from consumers and employees alike, LinkedIn has shared a new infographic that  looks at the value of…

The MetLife & U.S. Chamber of Commerce Small Business Index has reached a new pandemic-era high this quarter. However, SMBs report continued struggles due to inflation costs and supply chain…

Encouraging website visitors to share content on social media can lead to major boosts in social engagement, and determining which platforms are the right fit for your users can be…

Hoping to maximize your engagement on LinkedIn? If so, you’re not alone. LinkedIn recently added three new courses to its LinkedIn Marketing Labs education hub, providing insight and guidance on…

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