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David Hoffman

David Hoffman

  • Business TrendsSmall BusinessesSocial Media

    Facebook Remains the Most Important Network for SMBs, According to New Survey [Infographic]

    by David Hoffman March 27, 2023
    by David Hoffman March 27, 2023

    While having a presence on a diverse range of social platforms is essential, a new survey from Skynova found that Facebook is still the most important avenue for connecting small…

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  • ContentMarketingSocial Media

    The How and Why of Content Curation

    by David Hoffman March 22, 2023
    by David Hoffman March 22, 2023

    Content curation can be tricky but it can play a meaningful role in developing and executing an effective content strategy. Check out this helpful infographic from Social Media Today:  bit.ly/contentcurationinfo

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    2023 Social Media Industry Benchmark Report

    by David Hoffman March 20, 2023
    by David Hoffman March 20, 2023

    Rival IQ has released its 2023 social media industry benchmark report, which examines a range of metrics from 14 top industries to help deepen your understanding of today’s social media…

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  • ContentMarketingSmall BusinessesSocial Media

    New LinkedIn feature to boost your content visibility

    by David Hoffman March 15, 2023
    by David Hoffman March 15, 2023

    LinkedIn has unveiled an upcoming feature—the platform will now give marketers and content creators the ability to highlight which content appears in the “Activity” section of your profile. Learn more…

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  • ContentGoogleSearch

    Remember Bing? With ChatGPT’s Help, Microsoft Is Coming for Google Search

    by David Hoffman February 23, 2023
    by David Hoffman February 23, 2023

    What might the integration of search and AI look lke? ChatGPT may hold the answer. As Microsoft looks to merge ChatGPT into its Bing search engine, experts are considering the…

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  • MarketingSmall Businesses

    How to Manage and Maximize Your Marketing Budget During Times of Economic Uncertainty

    by David Hoffman February 21, 2023
    by David Hoffman February 21, 2023

    The economy may be in a precarious place, but this doesn’t mean your marketing strategy should fall to the wayside. Entrepreneur’s John Boitnott explores tactics for maximizing your budget and…

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  • Business TrendsMarketingSmall Businesses

    Apple Business Connect: Your guide to getting started

    by David Hoffman February 13, 2023
    by David Hoffman February 13, 2023

    There are over one billion iPhone users in the world, and many of these users rely heavily on Apple Maps for obtaining information about businesses. Apple recently launched Apple Business…

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  • ContentMarketing

    8 Content Writing Tips From Experts In 2023

    by David Hoffman February 8, 2023
    by David Hoffman February 8, 2023

    Almost all facets of digital media and content creation have one important skill in common—writing! But crafting original content isn’t always the easiest, and can often feel us leaving stressed…

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  • ContentMarketingSocial Media

    Why Mobile Marketing Is Growing So Fast

    by David Hoffman January 25, 2023
    by David Hoffman January 25, 2023

    As people of all ages continue to spend more time on their phones, mobile marketing can be a vital component of any digital strategy. To help you stay ahead of…

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  • MarketingSmall Businesses

    Comparing the Best Email Marketing Platforms

    by David Hoffman January 19, 2023
    by David Hoffman January 19, 2023

    Choosing the right email marketing platform for your small business can feel like an confusing choice, but it doesn’t have to be! Digital Journal compares and contrasts several of the…

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  • ContentMarketingSmall Businesses

    Planning for 2023 – Defining Your Brand and Content Mission

    by David Hoffman January 18, 2023
    by David Hoffman January 18, 2023

    Preparation is key to a strong marketing and content strategy, and as the new year begins, there’s no better time to define your brand’s mission for 2023. Andrew Hutchinson offers helpful…

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  • ContentMarketing

    12 Powerful Email Marketing Tips You Need To Know

    by David Hoffman December 29, 2022
    by David Hoffman December 29, 2022

    Email marketing remains an essential component of any marketing strategy, but even the most experienced marketer can still get stumped when formulating an email. LSearch Engine Journal has put together 12…

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  • Business TrendsSmall BusinessesYelp

    85% of Yelp survey respondents say they trust written reviews over stars only

    by David Hoffman December 27, 2022
    by David Hoffman December 27, 2022

    Whatever your opinion on the platform, there’s no denying Yelp’s impact on businesses and consumer behavior. Results of a recent survey provide a detailed understanding of public perception and opinions…

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  • ContentMarketingSocial Media

    32 Predictions for Social Media Marketing in 2023

    by David Hoffman December 20, 2022
    by David Hoffman December 20, 2022

    As we approach the new year, now is a great time to revisit and refine your social media strategy, and it never hurts to review expert opinions on what to…

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  • ContentMarketingSmall BusinessesSocial Media

    LinkedIn Company Page Best Practices for 2023

    by David Hoffman December 12, 2022
    by David Hoffman December 12, 2022

    LinkedIn can be an incredibly useful tool for small business, but it can be challenging to figure out the most effective ways to engage with audiences. If you’re finding yourself…

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  • ContentMarketingSmall Businesses

    4 digital marketing pain points SMBs face today

    by David Hoffman November 30, 2022
    by David Hoffman November 30, 2022

    In today’s world, digital marketing is essential for any small or medium-sized business, but that doesn’t mean it’s simple or easy—if you’re finding it challenging to manage your digital strategy,…

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  • Business TrendsContentMarketingPandemicSmall Businesses

    Balancing volume with value: Digital marketing is a post-covid game changer

    by David Hoffman November 28, 2022
    by David Hoffman November 28, 2022

    Digital marketing has continued to grow over the last decade, and due in part to the COVID-19 pandemic, the benefits of the digital space often outpace other strategies. FastCompany compares…

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  • Business TrendsNewsSmall Businesses

    Small Businesses Face Economic Strain Even With Loyal Patrons

    by David Hoffman November 18, 2022
    by David Hoffman November 18, 2022

    It’s no secret that inflation, supply chain issues, and price hikes are at the forefront of everyone’s mind—but how are these concerns impacting small businesses? Nerdwallet’s 2022 Small Business Check-In…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    Gen Z in 2022: How to meet the cohort where they are

    by David Hoffman November 1, 2022
    by David Hoffman November 1, 2022

    When it comes to digital habits and consumer behavior, Gen Z has presented marketers with entirely new challenges—and while it may seem like this group is tough to reach, experts…

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  • Business TrendsContentMarketingSmall Businesses

    2023’S Digital Marketing Trends For Small Business

    by David Hoffman October 28, 2022
    by David Hoffman October 28, 2022

    Digital marketing and advertising continue to grow, and because preferences and expectations can change quickly, keeping up with the latest trends is essential for developing successful strategies and campaigns. Get…

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  • Facebook Remains the Most Important Network for SMBs, According to New Survey [Infographic]
  • The How and Why of Content Curation
  • 2023 Social Media Industry Benchmark Report
  • New LinkedIn feature to boost your content visibility
  • Remember Bing? With ChatGPT’s Help, Microsoft Is Coming for Google Search

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