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Small Businesses

  • AIBusiness TrendsSmall Businesses

    57% Of SMBs Have Tried ChatGPT & 26% Already Feel It’ll Boost Their Business

    by David Hoffman August 17, 2023
    by David Hoffman August 17, 2023

    57% of small businesses have already tried ChatGPT, with many reporting expectations that the AI platform will boost their business. Alignable has conducted a deep dive into SMB utilization of…

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  • ContentMarketingSmall BusinessesSocial Media

    How to do B2B content marketing the right way (with 5 examples)

    by David Hoffman June 13, 2023
    by David Hoffman June 13, 2023

    Even if you’re a seasoned marketing pro, there are plenty of useful tips and tricks to elevate your B2B content game plan. Search Engine Land breaks down best practices for…

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  • ContentSmall Businesses

    A quick guide to managing your online reputation

    by David Hoffman May 31, 2023
    by David Hoffman May 31, 2023

    For small businesses, efficiently managing your online reputation is absolutely vital to your success. Search Engine Land explores a wide range of tips and best practices to both protect and enhance…

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  • ContentMarketingSmall Businesses

    How to create brand style guidelines and why you need them

    by David Hoffman April 25, 2023
    by David Hoffman April 25, 2023

    Brand recognition is vital for the success of any small business, and style guidelines can help ensure a consistent, cohesive presence both online and offline. Check out this helpful guide…

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  • Business TrendsSmall BusinessesSocial Media

    Facebook Remains the Most Important Network for SMBs, According to New Survey [Infographic]

    by David Hoffman March 27, 2023
    by David Hoffman March 27, 2023

    While having a presence on a diverse range of social platforms is essential, a new survey from Skynova found that Facebook is still the most important avenue for connecting small…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    2023 Social Media Industry Benchmark Report

    by David Hoffman March 20, 2023
    by David Hoffman March 20, 2023

    Rival IQ has released its 2023 social media industry benchmark report, which examines a range of metrics from 14 top industries to help deepen your understanding of today’s social media…

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  • ContentMarketingSmall BusinessesSocial Media

    New LinkedIn feature to boost your content visibility

    by David Hoffman March 15, 2023
    by David Hoffman March 15, 2023

    LinkedIn has unveiled an upcoming feature—the platform will now give marketers and content creators the ability to highlight which content appears in the “Activity” section of your profile. Learn more…

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  • MarketingSmall Businesses

    How to Manage and Maximize Your Marketing Budget During Times of Economic Uncertainty

    by David Hoffman February 21, 2023
    by David Hoffman February 21, 2023

    The economy may be in a precarious place, but this doesn’t mean your marketing strategy should fall to the wayside. Entrepreneur’s John Boitnott explores tactics for maximizing your budget and…

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  • Business TrendsMarketingSmall Businesses

    Apple Business Connect: Your guide to getting started

    by David Hoffman February 13, 2023
    by David Hoffman February 13, 2023

    There are over one billion iPhone users in the world, and many of these users rely heavily on Apple Maps for obtaining information about businesses. Apple recently launched Apple Business…

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  • MarketingSmall Businesses

    Comparing the Best Email Marketing Platforms

    by David Hoffman January 19, 2023
    by David Hoffman January 19, 2023

    Choosing the right email marketing platform for your small business can feel like an confusing choice, but it doesn’t have to be! Digital Journal compares and contrasts several of the…

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  • ContentMarketingSmall Businesses

    Planning for 2023 – Defining Your Brand and Content Mission

    by David Hoffman January 18, 2023
    by David Hoffman January 18, 2023

    Preparation is key to a strong marketing and content strategy, and as the new year begins, there’s no better time to define your brand’s mission for 2023. Andrew Hutchinson offers helpful…

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  • Business TrendsSmall BusinessesYelp

    85% of Yelp survey respondents say they trust written reviews over stars only

    by David Hoffman December 27, 2022
    by David Hoffman December 27, 2022

    Whatever your opinion on the platform, there’s no denying Yelp’s impact on businesses and consumer behavior. Results of a recent survey provide a detailed understanding of public perception and opinions…

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  • ContentMarketingSmall BusinessesSocial Media

    LinkedIn Company Page Best Practices for 2023

    by David Hoffman December 12, 2022
    by David Hoffman December 12, 2022

    LinkedIn can be an incredibly useful tool for small business, but it can be challenging to figure out the most effective ways to engage with audiences. If you’re finding yourself…

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  • ContentMarketingSmall Businesses

    4 digital marketing pain points SMBs face today

    by David Hoffman November 30, 2022
    by David Hoffman November 30, 2022

    In today’s world, digital marketing is essential for any small or medium-sized business, but that doesn’t mean it’s simple or easy—if you’re finding it challenging to manage your digital strategy,…

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  • Business TrendsContentMarketingPandemicSmall Businesses

    Balancing volume with value: Digital marketing is a post-covid game changer

    by David Hoffman November 28, 2022
    by David Hoffman November 28, 2022

    Digital marketing has continued to grow over the last decade, and due in part to the COVID-19 pandemic, the benefits of the digital space often outpace other strategies. FastCompany compares…

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  • Business TrendsNewsSmall Businesses

    Small Businesses Face Economic Strain Even With Loyal Patrons

    by David Hoffman November 18, 2022
    by David Hoffman November 18, 2022

    It’s no secret that inflation, supply chain issues, and price hikes are at the forefront of everyone’s mind—but how are these concerns impacting small businesses? Nerdwallet’s 2022 Small Business Check-In…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    Gen Z in 2022: How to meet the cohort where they are

    by David Hoffman November 1, 2022
    by David Hoffman November 1, 2022

    When it comes to digital habits and consumer behavior, Gen Z has presented marketers with entirely new challenges—and while it may seem like this group is tough to reach, experts…

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  • Business TrendsContentMarketingSmall Businesses

    2023’S Digital Marketing Trends For Small Business

    by David Hoffman October 28, 2022
    by David Hoffman October 28, 2022

    Digital marketing and advertising continue to grow, and because preferences and expectations can change quickly, keeping up with the latest trends is essential for developing successful strategies and campaigns. Get…

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  • Business TrendsContentMarketingSmall Businesses

    Seven Marketing Trends Small Business Owners Need For 2023

    by David Hoffman October 21, 2022
    by David Hoffman October 21, 2022

    This year feels like it has flown by, and with 2023 quickly approaching, it may be time to fine-tune your marketing strategy for next year. Check out Forbes’ predictions on…

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  • ContentMarketingSmall BusinessesSocial Media

    Facebook has rolled out a new Pages experience

    by David Hoffman October 19, 2022
    by David Hoffman October 19, 2022

    Facebook has revamped its “Pages” feature to offer more benefits to small businesses. Search Engine Land breaks down all the latest updates and opportunities: bit.ly/fbpagesupdates

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