Small Businesses

Keeping up with Google is no easy feat, and with so many new features on the horizon, it’s essential to remain up-to-date on the company’s latest search and advertising updates.…

Ecommerce sales continue to skyrocket in 2022. Making sure your site has all the latest features is an effective way to support customer retention and keep up with your competitors.…

Have you found yourself looking at your social media thinking, “what should I post next?” You’re not alone—whether you’re a seasoned social media pro or just learning the ropes,, we…

The transition from clicking an ad to arriving at a destination page may only take a few seconds, but these moments are essential for ensuring curious visitors are converted to…

While acquiring new customers often takes priority in marketing efforts, customer retention is critical in order for brands and businesses to thrive. Social Media Today breaks down the four pillars…

The pandemic has permanently changed the landscape of branding and marketing. Alongside changing expectations from consumers and employees alike, LinkedIn has shared a new infographic that  looks at the value of…

The MetLife & U.S. Chamber of Commerce Small Business Index has reached a new pandemic-era high this quarter. However, SMBs report continued struggles due to inflation costs and supply chain…

Hoping to maximize your engagement on LinkedIn? If so, you’re not alone. LinkedIn recently added three new courses to its LinkedIn Marketing Labs education hub, providing insight and guidance on…

The last two years have inspired drastic shifts in workplace culture, and employers are navigating changing expectations from both long-term employees and new hires. LinkedIn dives into these changes and…

E-commerce is expected to experience major growth and transformation in 2022. Make sure you’re ahead of the curve; click below for insights from MarTech: bit.ly/ecommerceeverywhere

More than ever before, consumers are making decisions based on brand values, and taking time to learn whether a brand or business aligns with their principles. If you’re not sure…

Small Businesses are a diverse, wide-reaching sector with a massive impact on the economy and employment throughout the country. Curious to learn what’s new with SMBs? Check out the data…

Coming off the heels of two of the most challenging years on record for marketers and businesses, having a game plan for 2022 is absolutely essential. Click below for a…

Looking to get more followers on social media? While increasing your follower count is an important goal for any marketing team, it’s equally important that your new followers are genuinely…

Throughout the United States, SMBs are responsible for the creation of millions of jobs, and play a crucial role in local and state economies. Click below to learn about the…

According to experts, the demand for sustainably marketed products has continued to grow, as the environment remains a key point of concern for a wide range of consumers. Curious about…

Eighty-five percent of temporarily closed businesses in the U.S. since the onset of the pandemic have reopened as of September 2021, driven by leisure, hospitality and beauty industries. What do…

Consistent and effective content marketing can be a key to retaining customers. Social Media Today explores twelve tips and tricks for optimizing your content marketing performance: bit.ly/12optimizecontent

Digital business directories are frequently used tools and most of us have become accustomed to accessing essential info on stores, restaurants, and services. As a business owner, understanding how consumers…