Small Businesses

Choosing the right email marketing platform for your small business can feel like an confusing choice, but it doesn’t have to be! Digital Journal compares and contrasts several of the…

Preparation is key to a strong marketing and content strategy, and as the new year begins, there’s no better time to define your brand’s mission for 2023. Andrew Hutchinson offers helpful…

Whatever your opinion on the platform, there’s no denying Yelp’s impact on businesses and consumer behavior. Results of a recent survey provide a detailed understanding of public perception and opinions…

LinkedIn can be an incredibly useful tool for small business, but it can be challenging to figure out the most effective ways to engage with audiences. If you’re finding yourself…

In today’s world, digital marketing is essential for any small or medium-sized business, but that doesn’t mean it’s simple or easy—if you’re finding it challenging to manage your digital strategy,…

Digital marketing has continued to grow over the last decade, and due in part to the COVID-19 pandemic, the benefits of the digital space often outpace other strategies. FastCompany compares…

It’s no secret that inflation, supply chain issues, and price hikes are at the forefront of everyone’s mind—but how are these concerns impacting small businesses? Nerdwallet’s 2022 Small Business Check-In…

When it comes to digital habits and consumer behavior, Gen Z has presented marketers with entirely new challenges—and while it may seem like this group is tough to reach, experts…

Digital marketing and advertising continue to grow, and because preferences and expectations can change quickly, keeping up with the latest trends is essential for developing successful strategies and campaigns. Get…

This year feels like it has flown by, and with 2023 quickly approaching, it may be time to fine-tune your marketing strategy for next year. Check out Forbes’ predictions on…

Facebook has revamped its “Pages” feature to offer more benefits to small businesses. Search Engine Land breaks down all the latest updates and opportunities: bit.ly/fbpagesupdates

Staying on top of the latest trends and strategies remains one of the most persistent challenges for brands, marketers, and advertisers. Luckily, there’s no shortage of inspiration out there—sometimes it…

As we enter into Q4 of 2022, there’s a lot to learn from exploring small business trends from the past nine months. A report from Guidant’s unpacks comprehensive data and…

eCommerce trends are constantly changing and evolving, and keeping up is an essential part of marketing and branding. Click below for an informative infographic outlining the latest trends and patterns…

After COVID-19 forced marketers to entirely reconsider their strategies for reaching audiences, the Out-of-Home Advertising Association of America reports that out-of-home ad spending is finally back to pre-pandemic levels. MediaPost…

Just last week, Google announced that its Ads Creative Studio tool will now be available to all businesses. Thie platform provides a streamlined, accessible way to customize ads and materials for different…

Search Engine Journal explores why a thoughtful and intentional content strategy is essential for brands and businesses: bit.ly/10reasonscontent

Due in part to the drastic shift to remote work that emerged from the pandemic, as well as increasing use of social media and the Internet throughout the workday, a…

Keeping up with Google is no easy feat, and with so many new features on the horizon, it’s essential to remain up-to-date on the company’s latest search and advertising updates.…

Ecommerce sales continue to skyrocket in 2022. Making sure your site has all the latest features is an effective way to support customer retention and keep up with your competitors.…