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  • MarketingSmall Businesses

    Comparing the Best Email Marketing Platforms

    by David Hoffman January 19, 2023
    by David Hoffman January 19, 2023

    Choosing the right email marketing platform for your small business can feel like an confusing choice, but it doesn’t have to be! Digital Journal compares and contrasts several of the…

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  • ContentMarketingSmall Businesses

    Planning for 2023 – Defining Your Brand and Content Mission

    by David Hoffman January 18, 2023
    by David Hoffman January 18, 2023

    Preparation is key to a strong marketing and content strategy, and as the new year begins, there’s no better time to define your brand’s mission for 2023. Andrew Hutchinson offers helpful…

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  • Business TrendsSmall BusinessesYelp

    85% of Yelp survey respondents say they trust written reviews over stars only

    by David Hoffman December 27, 2022
    by David Hoffman December 27, 2022

    Whatever your opinion on the platform, there’s no denying Yelp’s impact on businesses and consumer behavior. Results of a recent survey provide a detailed understanding of public perception and opinions…

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  • ContentMarketingSmall BusinessesSocial Media

    LinkedIn Company Page Best Practices for 2023

    by David Hoffman December 12, 2022
    by David Hoffman December 12, 2022

    LinkedIn can be an incredibly useful tool for small business, but it can be challenging to figure out the most effective ways to engage with audiences. If you’re finding yourself…

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  • ContentMarketingSmall Businesses

    4 digital marketing pain points SMBs face today

    by David Hoffman November 30, 2022
    by David Hoffman November 30, 2022

    In today’s world, digital marketing is essential for any small or medium-sized business, but that doesn’t mean it’s simple or easy—if you’re finding it challenging to manage your digital strategy,…

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  • Business TrendsContentMarketingPandemicSmall Businesses

    Balancing volume with value: Digital marketing is a post-covid game changer

    by David Hoffman November 28, 2022
    by David Hoffman November 28, 2022

    Digital marketing has continued to grow over the last decade, and due in part to the COVID-19 pandemic, the benefits of the digital space often outpace other strategies. FastCompany compares…

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  • Business TrendsNewsSmall Businesses

    Small Businesses Face Economic Strain Even With Loyal Patrons

    by David Hoffman November 18, 2022
    by David Hoffman November 18, 2022

    It’s no secret that inflation, supply chain issues, and price hikes are at the forefront of everyone’s mind—but how are these concerns impacting small businesses? Nerdwallet’s 2022 Small Business Check-In…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    Gen Z in 2022: How to meet the cohort where they are

    by David Hoffman November 1, 2022
    by David Hoffman November 1, 2022

    When it comes to digital habits and consumer behavior, Gen Z has presented marketers with entirely new challenges—and while it may seem like this group is tough to reach, experts…

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  • Business TrendsContentMarketingSmall Businesses

    2023’S Digital Marketing Trends For Small Business

    by David Hoffman October 28, 2022
    by David Hoffman October 28, 2022

    Digital marketing and advertising continue to grow, and because preferences and expectations can change quickly, keeping up with the latest trends is essential for developing successful strategies and campaigns. Get…

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  • Business TrendsContentMarketingSmall Businesses

    Seven Marketing Trends Small Business Owners Need For 2023

    by David Hoffman October 21, 2022
    by David Hoffman October 21, 2022

    This year feels like it has flown by, and with 2023 quickly approaching, it may be time to fine-tune your marketing strategy for next year. Check out Forbes’ predictions on…

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  • ContentMarketingSmall BusinessesSocial Media

    Facebook has rolled out a new Pages experience

    by David Hoffman October 19, 2022
    by David Hoffman October 19, 2022

    Facebook has revamped its “Pages” feature to offer more benefits to small businesses. Search Engine Land breaks down all the latest updates and opportunities: bit.ly/fbpagesupdates

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  • Business TrendsContentMarketingSmall Businesses

    16 marketing trends and strategies for 2023

    by David Hoffman September 30, 2022
    by David Hoffman September 30, 2022

    Staying on top of the latest trends and strategies remains one of the most persistent challenges for brands, marketers, and advertisers. Luckily, there’s no shortage of inspiration out there—sometimes it…

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  • Business TrendsSmall Businesses

    2022 Small Business Trends

    by David Hoffman September 26, 2022
    by David Hoffman September 26, 2022

    As we enter into Q4 of 2022, there’s a lot to learn from exploring small business trends from the past nine months. A report from Guidant’s unpacks comprehensive data and…

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  • Business TrendsEcommerceSmall Businesses

    New Report Looks at Key eCommerce Trends and Approaches

    by David Hoffman September 23, 2022
    by David Hoffman September 23, 2022

    eCommerce trends are constantly changing and evolving, and keeping up is an essential part of marketing and branding. Click below for an informative infographic outlining the latest trends and patterns…

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  • Business TrendsMarketingPandemicSmall Businesses

    Out-of-Home Advertising Essentially Recovers, Approaches Previous Record

    by David Hoffman September 8, 2022
    by David Hoffman September 8, 2022

    After COVID-19 forced marketers to entirely reconsider their strategies for reaching audiences, the Out-of-Home Advertising Association of America reports that out-of-home ad spending is finally back to pre-pandemic levels. MediaPost…

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  • ContentGoogleMarketingSearchSmall Businesses

    Google Makes ‘Ads Creative Studio’ Tool Available to All Businesses

    by David Hoffman August 1, 2022
    by David Hoffman August 1, 2022

    Just last week, Google announced that its Ads Creative Studio tool will now be available to all businesses. Thie platform provides a streamlined, accessible way to customize ads and materials for different…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    10 Reasons You Need A Long-Term Content Strategy

    by David Hoffman July 11, 2022
    by David Hoffman July 11, 2022

    Search Engine Journal explores why a thoughtful and intentional content strategy is essential for brands and businesses: bit.ly/10reasonscontent

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  • Business TrendsPandemicSmall Businesses

    Create campaign impact by reaching the Workday Consumer

    by David Hoffman June 30, 2022
    by David Hoffman June 30, 2022

    Due in part to the drastic shift to remote work that emerged from the pandemic, as well as increasing use of social media and the Internet throughout the workday, a…

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  • GoogleSearchSmall BusinessesWebsites

    Google reimagines search beyond ’10 blue links’

    by David Hoffman June 23, 2022
    by David Hoffman June 23, 2022

    Keeping up with Google is no easy feat, and with so many new features on the horizon, it’s essential to remain up-to-date on the company’s latest search and advertising updates.…

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  • Business TrendsEcommerceSmall BusinessesWebsites

    21 Must-Have Features For Ecommerce Sites

    by David Hoffman June 20, 2022
    by David Hoffman June 20, 2022

    Ecommerce sales continue to skyrocket in 2022. Making sure your site has all the latest features is an effective way to support customer retention and keep up with your competitors.…

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