Small Businesses

57% of small businesses have already tried ChatGPT, with many reporting expectations that the AI platform will boost their business. Alignable has conducted a deep dive into SMB utilization of…

Even if you’re a seasoned marketing pro, there are plenty of useful tips and tricks to elevate your B2B content game plan. Search Engine Land breaks down best practices for…

For small businesses, efficiently managing your online reputation is absolutely vital to your success. Search Engine Land explores a wide range of tips and best practices to both protect and enhance…

Brand recognition is vital for the success of any small business, and style guidelines can help ensure a consistent, cohesive presence both online and offline. Check out this helpful guide…

While having a presence on a diverse range of social platforms is essential, a new survey from Skynova found that Facebook is still the most important avenue for connecting small…

Rival IQ has released its 2023 social media industry benchmark report, which examines a range of metrics from 14 top industries to help deepen your understanding of today’s social media…

LinkedIn has unveiled an upcoming feature—the platform will now give marketers and content creators the ability to highlight which content appears in the “Activity” section of your profile. Learn more…

The economy may be in a precarious place, but this doesn’t mean your marketing strategy should fall to the wayside. Entrepreneur’s John Boitnott explores tactics for maximizing your budget and…

There are over one billion iPhone users in the world, and many of these users rely heavily on Apple Maps for obtaining information about businesses. Apple recently launched Apple Business…

Choosing the right email marketing platform for your small business can feel like an confusing choice, but it doesn’t have to be! Digital Journal compares and contrasts several of the…

Preparation is key to a strong marketing and content strategy, and as the new year begins, there’s no better time to define your brand’s mission for 2023. Andrew Hutchinson offers helpful…

Whatever your opinion on the platform, there’s no denying Yelp’s impact on businesses and consumer behavior. Results of a recent survey provide a detailed understanding of public perception and opinions…

LinkedIn can be an incredibly useful tool for small business, but it can be challenging to figure out the most effective ways to engage with audiences. If you’re finding yourself…

In today’s world, digital marketing is essential for any small or medium-sized business, but that doesn’t mean it’s simple or easy—if you’re finding it challenging to manage your digital strategy,…

Digital marketing has continued to grow over the last decade, and due in part to the COVID-19 pandemic, the benefits of the digital space often outpace other strategies. FastCompany compares…

It’s no secret that inflation, supply chain issues, and price hikes are at the forefront of everyone’s mind—but how are these concerns impacting small businesses? Nerdwallet’s 2022 Small Business Check-In…

When it comes to digital habits and consumer behavior, Gen Z has presented marketers with entirely new challenges—and while it may seem like this group is tough to reach, experts…

Digital marketing and advertising continue to grow, and because preferences and expectations can change quickly, keeping up with the latest trends is essential for developing successful strategies and campaigns. Get…

This year feels like it has flown by, and with 2023 quickly approaching, it may be time to fine-tune your marketing strategy for next year. Check out Forbes’ predictions on…

Facebook has revamped its “Pages” feature to offer more benefits to small businesses. Search Engine Land breaks down all the latest updates and opportunities: bit.ly/fbpagesupdates