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Small Businesses

  • GoogleSearchSmall BusinessesWebsites

    Google reimagines search beyond ’10 blue links’

    by David Hoffman June 23, 2022
    by David Hoffman June 23, 2022

    Keeping up with Google is no easy feat, and with so many new features on the horizon, it’s essential to remain up-to-date on the company’s latest search and advertising updates.…

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  • Business TrendsEcommerceSmall BusinessesWebsites

    21 Must-Have Features For Ecommerce Sites

    by David Hoffman June 20, 2022
    by David Hoffman June 20, 2022

    Ecommerce sales continue to skyrocket in 2022. Making sure your site has all the latest features is an effective way to support customer retention and keep up with your competitors.…

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  • ContentMarketingSmall BusinessesSocial Media

    81 Different Types of Social Media Post to Amaze Your Followers

    by David Hoffman June 17, 2022
    by David Hoffman June 17, 2022

    Have you found yourself looking at your social media thinking, “what should I post next?” You’re not alone—whether you’re a seasoned social media pro or just learning the ropes,, we…

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  • AnalyticsContentSmall BusinessesWebsite AccessibilityWebsites

    Stick the Landing: How to Optimize Your Destination Page to Improve Ads Performance

    by David Hoffman May 27, 2022
    by David Hoffman May 27, 2022

    The transition from clicking an ad to arriving at a destination page may only take a few seconds, but these moments are essential for ensuring curious visitors are converted to…

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  • Business TrendsMarketingSmall Businesses

    4 Solid Pillars of Customer Retention

    by David Hoffman May 16, 2022
    by David Hoffman May 16, 2022

    While acquiring new customers often takes priority in marketing efforts, customer retention is critical in order for brands and businesses to thrive. Social Media Today breaks down the four pillars…

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  • Business TrendsLinkedInMarketingSmall Businesses

    LinkedIn Shares New Research on Changing Approaches to Branding

    by David Hoffman April 21, 2022
    by David Hoffman April 21, 2022

    The pandemic has permanently changed the landscape of branding and marketing. Alongside changing expectations from consumers and employees alike, LinkedIn has shared a new infographic that  looks at the value of…

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  • Business TrendsNewsPandemicSmall Businesses

    Index Reaches Pandemic-Era High, but Inflation Concerns Grow

    by David Hoffman April 18, 2022
    by David Hoffman April 18, 2022

    The MetLife & U.S. Chamber of Commerce Small Business Index has reached a new pandemic-era high this quarter. However, SMBs report continued struggles due to inflation costs and supply chain…

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  • LinkedInMarketingSmall Businesses

    LinkedIn Adds New Courses on Building Your LinkedIn Presence, New Alert and Newsletter Tools for Company Pages

    by David Hoffman March 28, 2022
    by David Hoffman March 28, 2022

    Hoping to maximize your engagement on LinkedIn? If so, you’re not alone. LinkedIn recently added three new courses to its LinkedIn Marketing Labs education hub, providing insight and guidance on…

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  • Business TrendsLinkedInPandemicSmall Businesses

    2022 Global Talent Trends: The Reinvention of Company Culture

    by David Hoffman February 27, 2022
    by David Hoffman February 27, 2022

    The last two years have inspired drastic shifts in workplace culture, and employers are navigating changing expectations from both long-term employees and new hires. LinkedIn dives into these changes and…

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  • Business TrendsEcommerceMarketingSmall Businesses

    2022 Predictions: E-commerce Everywhere

    by David Hoffman January 14, 2022
    by David Hoffman January 14, 2022

    E-commerce is expected to experience major growth and transformation in 2022. Make sure you’re ahead of the curve; click below for insights from MarTech: bit.ly/ecommerceeverywhere

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  • ContentMarketingSmall Businesses

    Inclusive marketing resources to strengthen your brand’s messaging

    by David Hoffman January 10, 2022
    by David Hoffman January 10, 2022

    More than ever before, consumers are making decisions based on brand values, and taking time to learn whether a brand or business aligns with their principles. If you’re not sure…

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  • Business TrendsSmall Businesses

    What’s New With Small Business?

    by David Hoffman December 13, 2021
    by David Hoffman December 13, 2021

    Small Businesses are a diverse, wide-reaching sector with a massive impact on the economy and employment throughout the country. Curious to learn what’s new with SMBs? Check out the data…

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  • MarketingSmall Businesses

    Don’t make these marketing budget mistakes in 2022

    by David Hoffman December 9, 2021
    by David Hoffman December 9, 2021

    Coming off the heels of two of the most challenging years on record for marketers and businesses, having a game plan for 2022 is absolutely essential. Click below for a…

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  • ContentMarketingSmall BusinessesSocial Media

    11 Proven Tips To Get More Social Media Followers

    by David Hoffman November 30, 2021
    by David Hoffman November 30, 2021

    Looking to get more followers on social media? While increasing your follower count is an important goal for any marketing team, it’s equally important that your new followers are genuinely…

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  • Business TrendsSmall Businesses

    How Many Jobs Do Small Businesses Create in Your State?

    by David Hoffman November 18, 2021
    by David Hoffman November 18, 2021

    Throughout the United States, SMBs are responsible for the creation of millions of jobs, and play a crucial role in local and state economies. Click below to learn about the…

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  • Business TrendsContentMarketingSmall Businesses

    What’s next for sustainability in marketing following a year of surprising resilience?

    by David Hoffman November 1, 2021
    by David Hoffman November 1, 2021

    According to experts, the demand for sustainably marketed products has continued to grow, as the environment remains a key point of concern for a wide range of consumers. Curious about…

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  • AnalyticsBusiness TrendsSmall Businesses

    Business reopenings have flattened while new leisure and hospitality openings drove growth, according to Yelp

    by David Hoffman October 27, 2021
    by David Hoffman October 27, 2021

    Eighty-five percent of temporarily closed businesses in the U.S. since the onset of the pandemic have reopened as of September 2021, driven by leisure, hospitality and beauty industries. What do…

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  • ContentMarketingSmall Businesses

    12 Ways to Optimize Your Content Marketing Performance

    by David Hoffman October 15, 2021
    by David Hoffman October 15, 2021

    Consistent and effective content marketing can be a key to retaining customers. Social Media Today explores twelve tips and tricks for optimizing your content marketing performance: bit.ly/12optimizecontent

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  • GoogleSmall Businesses

    Business Listings Trust Report 2021: How Do Consumers Use Business Directories?

    by David Hoffman September 23, 2021
    by David Hoffman September 23, 2021

    Digital business directories are frequently used tools and most of us have become accustomed to accessing essential info on stores, restaurants, and services. As a business owner, understanding how consumers…

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Recent Posts

  • Google reimagines search beyond ’10 blue links’
  • 21 Must-Have Features For Ecommerce Sites
  • 81 Different Types of Social Media Post to Amaze Your Followers
  • Stick the Landing: How to Optimize Your Destination Page to Improve Ads Performance
  • What Elon Musk’s Twitter takeover means for advertisers

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    • Google reimagines search beyond ’10 blue links’

    • 21 Must-Have Features For Ecommerce Sites

    • 81 Different Types of Social Media Post to Amaze Your Followers

    • Stick the Landing: How to Optimize Your Destination Page to Improve Ads Performance

    • What Elon Musk’s Twitter takeover means for advertisers

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