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  • ContentMarketing

    Top 10 Digital Marketing Trends For 2023 By ChatGPT

    by David Hoffman May 19, 2023
    by David Hoffman May 19, 2023

    As the conversation around ChatGPT continues to dominate marketing spaces, Search Engine Journal decided to ask ChatGPT to “write an article about the top 10 digital marketing trends for 2023.”…

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  • AIContentMarketingSocial Media

    5 Ways ChatGPT Will Impact Digital Marketing

    by David Hoffman May 9, 2023
    by David Hoffman May 9, 2023

    Marketers are still just beginning to understand ChatGPT’s potential and experts predict major shifts in how content is created due to the AI chatbot. Entrepreneur’s Yasin Altaf breaks down five…

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  • ContentMarketingSmall Businesses

    How to create brand style guidelines and why you need them

    by David Hoffman April 25, 2023
    by David Hoffman April 25, 2023

    Brand recognition is vital for the success of any small business, and style guidelines can help ensure a consistent, cohesive presence both online and offline. Check out this helpful guide…

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  • AIBusiness TrendsContentMarketingSocial Media

    5 Ways Social Media Pros Are Safely Using AI Right Now

    by David Hoffman April 19, 2023
    by David Hoffman April 19, 2023

    As AI technology propels us into the future, marketing pros are quickly learning how to utilize AI to make content creation and social media management more effective and less time-consuming.…

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  • ContentMarketingSocial Media

    Insourcing vs. outsourcing: The pros and cons for content creation

    by David Hoffman April 17, 2023
    by David Hoffman April 17, 2023

    In this day and age, it’s clear that content creation and digital marketing are core components of any business strategy. However, deciding whether you should insource or outsource your content…

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  • ContentMarketingYouTube

    ouTube Reveals Key Priorities for 2023

    by David Hoffman April 11, 2023
    by David Hoffman April 11, 2023

    YouTube remains incredibly influential with a wide range of demographics, and CEO Neal Mohan recently announced the platform’s key priorities for 2023, with an emphasis on expanding tools and resources…

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  • ContentMarketingSocial Media

    The How and Why of Content Curation

    by David Hoffman March 22, 2023
    by David Hoffman March 22, 2023

    Content curation can be tricky but it can play a meaningful role in developing and executing an effective content strategy. Check out this helpful infographic from Social Media Today:  bit.ly/contentcurationinfo

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    2023 Social Media Industry Benchmark Report

    by David Hoffman March 20, 2023
    by David Hoffman March 20, 2023

    Rival IQ has released its 2023 social media industry benchmark report, which examines a range of metrics from 14 top industries to help deepen your understanding of today’s social media…

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  • ContentMarketingSmall BusinessesSocial Media

    New LinkedIn feature to boost your content visibility

    by David Hoffman March 15, 2023
    by David Hoffman March 15, 2023

    LinkedIn has unveiled an upcoming feature—the platform will now give marketers and content creators the ability to highlight which content appears in the “Activity” section of your profile. Learn more…

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  • MarketingSmall Businesses

    How to Manage and Maximize Your Marketing Budget During Times of Economic Uncertainty

    by David Hoffman February 21, 2023
    by David Hoffman February 21, 2023

    The economy may be in a precarious place, but this doesn’t mean your marketing strategy should fall to the wayside. Entrepreneur’s John Boitnott explores tactics for maximizing your budget and…

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  • Business TrendsMarketingSmall Businesses

    Apple Business Connect: Your guide to getting started

    by David Hoffman February 13, 2023
    by David Hoffman February 13, 2023

    There are over one billion iPhone users in the world, and many of these users rely heavily on Apple Maps for obtaining information about businesses. Apple recently launched Apple Business…

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  • ContentMarketing

    8 Content Writing Tips From Experts In 2023

    by David Hoffman February 8, 2023
    by David Hoffman February 8, 2023

    Almost all facets of digital media and content creation have one important skill in common—writing! But crafting original content isn’t always the easiest, and can often feel us leaving stressed…

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  • ContentMarketingSocial Media

    Why Mobile Marketing Is Growing So Fast

    by David Hoffman January 25, 2023
    by David Hoffman January 25, 2023

    As people of all ages continue to spend more time on their phones, mobile marketing can be a vital component of any digital strategy. To help you stay ahead of…

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  • MarketingSmall Businesses

    Comparing the Best Email Marketing Platforms

    by David Hoffman January 19, 2023
    by David Hoffman January 19, 2023

    Choosing the right email marketing platform for your small business can feel like an confusing choice, but it doesn’t have to be! Digital Journal compares and contrasts several of the…

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  • ContentMarketingSmall Businesses

    Planning for 2023 – Defining Your Brand and Content Mission

    by David Hoffman January 18, 2023
    by David Hoffman January 18, 2023

    Preparation is key to a strong marketing and content strategy, and as the new year begins, there’s no better time to define your brand’s mission for 2023. Andrew Hutchinson offers helpful…

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  • ContentMarketing

    12 Powerful Email Marketing Tips You Need To Know

    by David Hoffman December 29, 2022
    by David Hoffman December 29, 2022

    Email marketing remains an essential component of any marketing strategy, but even the most experienced marketer can still get stumped when formulating an email. LSearch Engine Journal has put together 12…

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  • ContentMarketingSocial Media

    32 Predictions for Social Media Marketing in 2023

    by David Hoffman December 20, 2022
    by David Hoffman December 20, 2022

    As we approach the new year, now is a great time to revisit and refine your social media strategy, and it never hurts to review expert opinions on what to…

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  • ContentMarketingSmall BusinessesSocial Media

    LinkedIn Company Page Best Practices for 2023

    by David Hoffman December 12, 2022
    by David Hoffman December 12, 2022

    LinkedIn can be an incredibly useful tool for small business, but it can be challenging to figure out the most effective ways to engage with audiences. If you’re finding yourself…

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  • ContentMarketingSmall Businesses

    4 digital marketing pain points SMBs face today

    by David Hoffman November 30, 2022
    by David Hoffman November 30, 2022

    In today’s world, digital marketing is essential for any small or medium-sized business, but that doesn’t mean it’s simple or easy—if you’re finding it challenging to manage your digital strategy,…

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  • Business TrendsContentMarketingPandemicSmall Businesses

    Balancing volume with value: Digital marketing is a post-covid game changer

    by David Hoffman November 28, 2022
    by David Hoffman November 28, 2022

    Digital marketing has continued to grow over the last decade, and due in part to the COVID-19 pandemic, the benefits of the digital space often outpace other strategies. FastCompany compares…

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  • Top 10 Digital Marketing Trends For 2023 By ChatGPT
  • What the numbers say about the potential impact of a TikTok ban
  • 5 Ways ChatGPT Will Impact Digital Marketing
  • How to create brand style guidelines and why you need them
  • 5 Ways Social Media Pros Are Safely Using AI Right Now

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