Social Media

TikTok remains an unstoppable force in the Gen Z market, and has evolved beyond a video-sharing app to become a major tool for searching and shopping. If you’re curious about…

Marketers are still just beginning to understand ChatGPT’s potential and experts predict major shifts in how content is created due to the AI chatbot. Entrepreneur’s Yasin Altaf breaks down five…

As AI technology propels us into the future, marketing pros are quickly learning how to utilize AI to make content creation and social media management more effective and less time-consuming.…

In this day and age, it’s clear that content creation and digital marketing are core components of any business strategy. However, deciding whether you should insource or outsource your content…

While having a presence on a diverse range of social platforms is essential, a new survey from Skynova found that Facebook is still the most important avenue for connecting small…

Content curation can be tricky but it can play a meaningful role in developing and executing an effective content strategy. Check out this helpful infographic from Social Media Today:  bit.ly/contentcurationinfo

Rival IQ has released its 2023 social media industry benchmark report, which examines a range of metrics from 14 top industries to help deepen your understanding of today’s social media…

LinkedIn has unveiled an upcoming feature—the platform will now give marketers and content creators the ability to highlight which content appears in the “Activity” section of your profile. Learn more…

As people of all ages continue to spend more time on their phones, mobile marketing can be a vital component of any digital strategy. To help you stay ahead of…

As we approach the new year, now is a great time to revisit and refine your social media strategy, and it never hurts to review expert opinions on what to…

LinkedIn can be an incredibly useful tool for small business, but it can be challenging to figure out the most effective ways to engage with audiences. If you’re finding yourself…

When it comes to digital habits and consumer behavior, Gen Z has presented marketers with entirely new challenges—and while it may seem like this group is tough to reach, experts…

Facebook has revamped its “Pages” feature to offer more benefits to small businesses. Search Engine Land breaks down all the latest updates and opportunities: bit.ly/fbpagesupdates

Effective digital marketing requires a plan, and whether you’re scheduling the next month or the next year, a content calendar is an essential component for any brand or business. Click…

We spend a lot of time discussing social media, but where did it all begin? Mark Walker-Ford takes us through the evolution of B2B social platforms over the last two…

Social Media Today unpacks the age-old debate: when is the best time of day to post on social media? As new platforms emerge and usage shifts, the answers are constantly…

Instagram has released an innovative tool—a searchable map, which makes it easier for users to discover new local businesses. Recent studies found that many younger users find new businesses using social…

Content creator partnerships often feel like the hottest new trend in the marketing space, but what does the data really look like when it comes to influencer marketing? Search Engine…

Search Engine Journal explores why a thoughtful and intentional content strategy is essential for brands and businesses: bit.ly/10reasonscontent

Have you found yourself looking at your social media thinking, “what should I post next?” You’re not alone—whether you’re a seasoned social media pro or just learning the ropes,, we…