It's not that search engines aren't smart.
They're incredible, world-changing technology, developed by some of the best and brightest minds around.
But they're just that – technology. It takes skill and experience to enable them to help businesses and organizations reach their Search Engine Marketing (SEM) objectives. A successful Search program is more than simply ranking well for targeted keywords; it's about return on investment and taking advantage of the insight provided by well-developed Search Engine Optimization / SEO, Paid Search Marketing / PPC and Social Media strategies.
