Search Engine Optimization

Smarter Search Engine Optimization (SEO):
Help for the “Challenged” Search Engine

Search Engines are often “challenged”

Search Engines are often “challenged” but it’s not by choice; they want nothing more than to fulfill their SEO mission of accurately indexing websites, videos, social sites and news stories. But search engines can’t read a company’s web page and make interpretations or associations.


The good news is, if you give the search engines a little assistance, your firm has a good chance of getting good ranking for many of the keywords and phrases that your audience is using when searching for products or services like yours.

Search Engine Optimization (SEO) begins with research to determine which keywords are most relevant to your business and your audience and building out from there.

Components include

Keyword Research
Site Content / Content Targeting
Mobile Factors
Page Titling
Meta Descriptions
Back Links
Social Media Integration
Search Engine Optimized copy
Site Content
Site Architecture and Navigation
Off-Site SEO Considerations
Page Error Handling
Tracking and Analytics

Effective SEO efforts

But these days, effective SEO efforts require much more than implementation of technical components. Social media, Local Search listings, mobile site optimization and other considerations are factors when determining the most effective and efficient SEO strategy.


With offices in Westchester County, NY and Fairfield County, CT, Search Smart Marketing has the SEO insight and experience to help search engines find, and rank, your company’s website. We employ only time-tested tactics and strategies; no one-shot tricks that run the risk of getting your site banned from search engines for “spamming.” Rather, we apply industry-accepted search engine optimization best practices that help ensure long-term search engine marketing success.