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Business Trends

  • Business TrendsSmall BusinessesYelp

    85% of Yelp survey respondents say they trust written reviews over stars only

    by David Hoffman December 27, 2022
    by David Hoffman December 27, 2022

    Whatever your opinion on the platform, there’s no denying Yelp’s impact on businesses and consumer behavior. Results of a recent survey provide a detailed understanding of public perception and opinions…

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  • Business TrendsContentMarketingPandemicSmall Businesses

    Balancing volume with value: Digital marketing is a post-covid game changer

    by David Hoffman November 28, 2022
    by David Hoffman November 28, 2022

    Digital marketing has continued to grow over the last decade, and due in part to the COVID-19 pandemic, the benefits of the digital space often outpace other strategies. FastCompany compares…

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  • Business TrendsNewsSmall Businesses

    Small Businesses Face Economic Strain Even With Loyal Patrons

    by David Hoffman November 18, 2022
    by David Hoffman November 18, 2022

    It’s no secret that inflation, supply chain issues, and price hikes are at the forefront of everyone’s mind—but how are these concerns impacting small businesses? Nerdwallet’s 2022 Small Business Check-In…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    Gen Z in 2022: How to meet the cohort where they are

    by David Hoffman November 1, 2022
    by David Hoffman November 1, 2022

    When it comes to digital habits and consumer behavior, Gen Z has presented marketers with entirely new challenges—and while it may seem like this group is tough to reach, experts…

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  • Business TrendsContentMarketingSmall Businesses

    2023’S Digital Marketing Trends For Small Business

    by David Hoffman October 28, 2022
    by David Hoffman October 28, 2022

    Digital marketing and advertising continue to grow, and because preferences and expectations can change quickly, keeping up with the latest trends is essential for developing successful strategies and campaigns. Get…

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  • Business TrendsContentMarketingSmall Businesses

    Seven Marketing Trends Small Business Owners Need For 2023

    by David Hoffman October 21, 2022
    by David Hoffman October 21, 2022

    This year feels like it has flown by, and with 2023 quickly approaching, it may be time to fine-tune your marketing strategy for next year. Check out Forbes’ predictions on…

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  • Business TrendsContentMarketingSmall Businesses

    16 marketing trends and strategies for 2023

    by David Hoffman September 30, 2022
    by David Hoffman September 30, 2022

    Staying on top of the latest trends and strategies remains one of the most persistent challenges for brands, marketers, and advertisers. Luckily, there’s no shortage of inspiration out there—sometimes it…

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  • Business TrendsSmall Businesses

    2022 Small Business Trends

    by David Hoffman September 26, 2022
    by David Hoffman September 26, 2022

    As we enter into Q4 of 2022, there’s a lot to learn from exploring small business trends from the past nine months. A report from Guidant’s unpacks comprehensive data and…

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  • Business TrendsEcommerceSmall Businesses

    New Report Looks at Key eCommerce Trends and Approaches

    by David Hoffman September 23, 2022
    by David Hoffman September 23, 2022

    eCommerce trends are constantly changing and evolving, and keeping up is an essential part of marketing and branding. Click below for an informative infographic outlining the latest trends and patterns…

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  • Business TrendsContentMarketingSocial Media

    The Map to Creating Your Own Content Calendar

    by David Hoffman September 12, 2022
    by David Hoffman September 12, 2022

    Effective digital marketing requires a plan, and whether you’re scheduling the next month or the next year, a content calendar is an essential component for any brand or business. Click…

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  • Business TrendsMarketingPandemicSmall Businesses

    Out-of-Home Advertising Essentially Recovers, Approaches Previous Record

    by David Hoffman September 8, 2022
    by David Hoffman September 8, 2022

    After COVID-19 forced marketers to entirely reconsider their strategies for reaching audiences, the Out-of-Home Advertising Association of America reports that out-of-home ad spending is finally back to pre-pandemic levels. MediaPost…

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  • Business TrendsContentMarketingSocial Media

    The Best Times to Post on Social Media in 2022

    by David Hoffman August 30, 2022
    by David Hoffman August 30, 2022

    Social Media Today unpacks the age-old debate: when is the best time of day to post on social media? As new platforms emerge and usage shifts, the answers are constantly…

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  • Business TrendsContentMarketingSocial Media

    Marketers investing big in influencer marketing

    by David Hoffman August 5, 2022
    by David Hoffman August 5, 2022

    Content creator partnerships often feel like the hottest new trend in the marketing space, but what does the data really look like when it comes to influencer marketing? Search Engine…

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  • Business TrendsMarketing

    Marketing in 2022: H1 by the numbers

    by David Hoffman July 29, 2022
    by David Hoffman July 29, 2022

    Marketing trends, expectations, and data appear to be changing at lightning speed, and after uncertainty as a result of COVID-19, you may be wondering how the industry is faring as…

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  • Business TrendsContentMarketing

    https://bit.ly/humorconsumer

    by David Hoffman July 14, 2022
    by David Hoffman July 14, 2022

    Have you ever seen an ad that was supposed to be funny and wondered what the team behind it was thinking? Turns out you’re not alone—consumers report wanting brands to…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    10 Reasons You Need A Long-Term Content Strategy

    by David Hoffman July 11, 2022
    by David Hoffman July 11, 2022

    Search Engine Journal explores why a thoughtful and intentional content strategy is essential for brands and businesses: bit.ly/10reasonscontent

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  • Business TrendsPandemicSmall Businesses

    Create campaign impact by reaching the Workday Consumer

    by David Hoffman June 30, 2022
    by David Hoffman June 30, 2022

    Due in part to the drastic shift to remote work that emerged from the pandemic, as well as increasing use of social media and the Internet throughout the workday, a…

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  • Business TrendsEcommerceSmall BusinessesWebsites

    21 Must-Have Features For Ecommerce Sites

    by David Hoffman June 20, 2022
    by David Hoffman June 20, 2022

    Ecommerce sales continue to skyrocket in 2022. Making sure your site has all the latest features is an effective way to support customer retention and keep up with your competitors.…

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  • Business TrendsMarketingNewsSocial Media

    What Elon Musk’s Twitter takeover means for advertisers

    by David Hoffman May 24, 2022
    by David Hoffman May 24, 2022

    Elon Musk’s Twitter takeover seems to be on everybody’s mind lately, and many brands and marketers are wondering—what does this mean for us? Peter Adams unpacks what this new chapter…

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  • Business TrendsMarketingSmall Businesses

    4 Solid Pillars of Customer Retention

    by David Hoffman May 16, 2022
    by David Hoffman May 16, 2022

    While acquiring new customers often takes priority in marketing efforts, customer retention is critical in order for brands and businesses to thrive. Social Media Today breaks down the four pillars…

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