social media

User behaviors on social media are changing rapidly, and remaining aware of the latest trends and patterns is essential for any business or marketing team. Social Media Today breaks down…

Sprout Social has released its Breakthrough report, providing an in-depth exploration and analysis of consumer behavior to help marketers effectively respond to the constantly shifting social media landscape. Access the…

Experts predict continued growth across digital platforms, including search, social media, e-commerce, and video. Learn about industry forecasts through 2023: bit.ly/digitaladgrowth

Meta has released a new guide on how to effectively maximize your use of Facebook’s advertising platform. The guide provides a useful toolkit for reaching your audience, creating effective content,…

Instagram remains a vital tool for social media marketers, and a clearer understanding of the platform’s ranking system is essential to ensure your campaigns reach their intended audience. Search Engine…

In a survey of 255 social media marketers, two key takeaways emerged: staying on top of emerging trends and keeping up with quickly changing algorithms are persistent challenges across the…

TikTok remains an unstoppable force in the Gen Z market, and has evolved beyond a video-sharing app to become a major tool for searching and shopping. If you’re curious about…

Marketers are still just beginning to understand ChatGPT’s potential and experts predict major shifts in how content is created due to the AI chatbot. Entrepreneur’s Yasin Altaf breaks down five…

As AI technology propels us into the future, marketing pros are quickly learning how to utilize AI to make content creation and social media management more effective and less time-consuming.…

In this day and age, it’s clear that content creation and digital marketing are core components of any business strategy. However, deciding whether you should insource or outsource your content…

Content curation can be tricky but it can play a meaningful role in developing and executing an effective content strategy. Check out this helpful infographic from Social Media Today:  bit.ly/contentcurationinfo

As we approach the new year, now is a great time to revisit and refine your social media strategy, and it never hurts to review expert opinions on what to…

LinkedIn can be an incredibly useful tool for small business, but it can be challenging to figure out the most effective ways to engage with audiences. If you’re finding yourself…

When it comes to digital habits and consumer behavior, Gen Z has presented marketers with entirely new challenges—and while it may seem like this group is tough to reach, experts…

Facebook has revamped its “Pages” feature to offer more benefits to small businesses. Search Engine Land breaks down all the latest updates and opportunities: bit.ly/fbpagesupdates

Effective digital marketing requires a plan, and whether you’re scheduling the next month or the next year, a content calendar is an essential component for any brand or business. Click…

Social Media Today unpacks the age-old debate: when is the best time of day to post on social media? As new platforms emerge and usage shifts, the answers are constantly…

Instagram has released an innovative tool—a searchable map, which makes it easier for users to discover new local businesses. Recent studies found that many younger users find new businesses using social…

Search Engine Journal explores why a thoughtful and intentional content strategy is essential for brands and businesses: bit.ly/10reasonscontent

Have you found yourself looking at your social media thinking, “what should I post next?” You’re not alone—whether you’re a seasoned social media pro or just learning the ropes,, we…