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  • Business TrendsContentMarketingSocial Media

    3 Important Social Media Trends of Note for 2023

    by David Hoffman September 29, 2023
    by David Hoffman September 29, 2023

    User behaviors on social media are changing rapidly, and remaining aware of the latest trends and patterns is essential for any business or marketing team. Social Media Today breaks down…

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  • Business TrendsContentMarketingSocial Media

    The Sprout Social Index: Breakthrough

    by David Hoffman September 28, 2023
    by David Hoffman September 28, 2023

    Sprout Social has released its Breakthrough report, providing an in-depth exploration and analysis of consumer behavior to help marketers effectively respond to the constantly shifting social media landscape. Access the…

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  • Business TrendsMarketingSocial Media

    Digital media forecast to lead U.S. ad industry growth in 2023

    by David Hoffman September 26, 2023
    by David Hoffman September 26, 2023

    Experts predict continued growth across digital platforms, including search, social media, e-commerce, and video. Learn about industry forecasts through 2023: bit.ly/digitaladgrowth

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  • ContentMarketingMetaSocial Media

    Meta Shares New Guide to Facebook Ads Manager

    by David Hoffman August 23, 2023
    by David Hoffman August 23, 2023

    Meta has released a new guide on how to effectively maximize your use of Facebook’s advertising platform. The guide provides a useful toolkit for reaching your audience, creating effective content,…

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  • ContentMarketingSocial Media

    How Instagram ranks content in 2023: Feed, Stories, Explore, Reels, Search

    by David Hoffman July 25, 2023
    by David Hoffman July 25, 2023

    Instagram remains a vital tool for social media marketers, and a clearer understanding of the platform’s ranking system is essential to ensure your campaigns reach their intended audience. Search Engine…

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  • Business TrendsContentMarketingSocial Media

    Social Media Marketers Challenged to Keep Up-to-Date with Latest Trends, Algorithms

    by David Hoffman June 21, 2023
    by David Hoffman June 21, 2023

    In a survey of 255 social media marketers, two key takeaways emerged: staying on top of emerging trends and keeping up with quickly changing algorithms are persistent challenges across the…

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  • ContentSocial Media

    What the numbers say about the potential impact of a TikTok ban

    by David Hoffman May 17, 2023
    by David Hoffman May 17, 2023

    TikTok remains an unstoppable force in the Gen Z market, and has evolved beyond a video-sharing app to become a major tool for searching and shopping. If you’re curious about…

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  • AIContentMarketingSocial Media

    5 Ways ChatGPT Will Impact Digital Marketing

    by David Hoffman May 9, 2023
    by David Hoffman May 9, 2023

    Marketers are still just beginning to understand ChatGPT’s potential and experts predict major shifts in how content is created due to the AI chatbot. Entrepreneur’s Yasin Altaf breaks down five…

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  • AIBusiness TrendsContentMarketingSocial Media

    5 Ways Social Media Pros Are Safely Using AI Right Now

    by David Hoffman April 19, 2023
    by David Hoffman April 19, 2023

    As AI technology propels us into the future, marketing pros are quickly learning how to utilize AI to make content creation and social media management more effective and less time-consuming.…

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  • ContentMarketingSocial Media

    Insourcing vs. outsourcing: The pros and cons for content creation

    by David Hoffman April 17, 2023
    by David Hoffman April 17, 2023

    In this day and age, it’s clear that content creation and digital marketing are core components of any business strategy. However, deciding whether you should insource or outsource your content…

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  • ContentMarketingSocial Media

    The How and Why of Content Curation

    by David Hoffman March 22, 2023
    by David Hoffman March 22, 2023

    Content curation can be tricky but it can play a meaningful role in developing and executing an effective content strategy. Check out this helpful infographic from Social Media Today:  bit.ly/contentcurationinfo

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  • ContentMarketingSocial Media

    32 Predictions for Social Media Marketing in 2023

    by David Hoffman December 20, 2022
    by David Hoffman December 20, 2022

    As we approach the new year, now is a great time to revisit and refine your social media strategy, and it never hurts to review expert opinions on what to…

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  • ContentMarketingSmall BusinessesSocial Media

    LinkedIn Company Page Best Practices for 2023

    by David Hoffman December 12, 2022
    by David Hoffman December 12, 2022

    LinkedIn can be an incredibly useful tool for small business, but it can be challenging to figure out the most effective ways to engage with audiences. If you’re finding yourself…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    Gen Z in 2022: How to meet the cohort where they are

    by David Hoffman November 1, 2022
    by David Hoffman November 1, 2022

    When it comes to digital habits and consumer behavior, Gen Z has presented marketers with entirely new challenges—and while it may seem like this group is tough to reach, experts…

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  • ContentMarketingSmall BusinessesSocial Media

    Facebook has rolled out a new Pages experience

    by David Hoffman October 19, 2022
    by David Hoffman October 19, 2022

    Facebook has revamped its “Pages” feature to offer more benefits to small businesses. Search Engine Land breaks down all the latest updates and opportunities: bit.ly/fbpagesupdates

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  • Business TrendsContentMarketingSocial Media

    The Map to Creating Your Own Content Calendar

    by David Hoffman September 12, 2022
    by David Hoffman September 12, 2022

    Effective digital marketing requires a plan, and whether you’re scheduling the next month or the next year, a content calendar is an essential component for any brand or business. Click…

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  • Business TrendsContentMarketingSocial Media

    The Best Times to Post on Social Media in 2022

    by David Hoffman August 30, 2022
    by David Hoffman August 30, 2022

    Social Media Today unpacks the age-old debate: when is the best time of day to post on social media? As new platforms emerge and usage shifts, the answers are constantly…

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  • ContentMarketingSocial Media

    New searchable Instagram map gives visibility to local businesses

    by David Hoffman August 9, 2022
    by David Hoffman August 9, 2022

    Instagram has released an innovative tool—a searchable map, which makes it easier for users to discover new local businesses. Recent studies found that many younger users find new businesses using social…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    10 Reasons You Need A Long-Term Content Strategy

    by David Hoffman July 11, 2022
    by David Hoffman July 11, 2022

    Search Engine Journal explores why a thoughtful and intentional content strategy is essential for brands and businesses: bit.ly/10reasonscontent

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  • ContentMarketingSmall BusinessesSocial Media

    81 Different Types of Social Media Post to Amaze Your Followers

    by David Hoffman June 17, 2022
    by David Hoffman June 17, 2022

    Have you found yourself looking at your social media thinking, “what should I post next?” You’re not alone—whether you’re a seasoned social media pro or just learning the ropes,, we…

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  • 3 Important Social Media Trends of Note for 2023
  • The Sprout Social Index: Breakthrough
  • Digital media forecast to lead U.S. ad industry growth in 2023
  • AI and You: xAI Marks the Spot, Small Businesses Should Embrace Chatbots, Taking AI’s Temperature
  • Meta Shares New Guide to Facebook Ads Manager

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