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  • ContentSocial Media

    What the numbers say about the potential impact of a TikTok ban

    by David Hoffman May 17, 2023
    by David Hoffman May 17, 2023

    TikTok remains an unstoppable force in the Gen Z market, and has evolved beyond a video-sharing app to become a major tool for searching and shopping. If you’re curious about…

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  • AIContentMarketingSocial Media

    5 Ways ChatGPT Will Impact Digital Marketing

    by David Hoffman May 9, 2023
    by David Hoffman May 9, 2023

    Marketers are still just beginning to understand ChatGPT’s potential and experts predict major shifts in how content is created due to the AI chatbot. Entrepreneur’s Yasin Altaf breaks down five…

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  • AIBusiness TrendsContentMarketingSocial Media

    5 Ways Social Media Pros Are Safely Using AI Right Now

    by David Hoffman April 19, 2023
    by David Hoffman April 19, 2023

    As AI technology propels us into the future, marketing pros are quickly learning how to utilize AI to make content creation and social media management more effective and less time-consuming.…

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  • ContentMarketingSocial Media

    Insourcing vs. outsourcing: The pros and cons for content creation

    by David Hoffman April 17, 2023
    by David Hoffman April 17, 2023

    In this day and age, it’s clear that content creation and digital marketing are core components of any business strategy. However, deciding whether you should insource or outsource your content…

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  • ContentMarketingSocial Media

    The How and Why of Content Curation

    by David Hoffman March 22, 2023
    by David Hoffman March 22, 2023

    Content curation can be tricky but it can play a meaningful role in developing and executing an effective content strategy. Check out this helpful infographic from Social Media Today:  bit.ly/contentcurationinfo

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  • ContentMarketingSocial Media

    32 Predictions for Social Media Marketing in 2023

    by David Hoffman December 20, 2022
    by David Hoffman December 20, 2022

    As we approach the new year, now is a great time to revisit and refine your social media strategy, and it never hurts to review expert opinions on what to…

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  • ContentMarketingSmall BusinessesSocial Media

    LinkedIn Company Page Best Practices for 2023

    by David Hoffman December 12, 2022
    by David Hoffman December 12, 2022

    LinkedIn can be an incredibly useful tool for small business, but it can be challenging to figure out the most effective ways to engage with audiences. If you’re finding yourself…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    Gen Z in 2022: How to meet the cohort where they are

    by David Hoffman November 1, 2022
    by David Hoffman November 1, 2022

    When it comes to digital habits and consumer behavior, Gen Z has presented marketers with entirely new challenges—and while it may seem like this group is tough to reach, experts…

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  • ContentMarketingSmall BusinessesSocial Media

    Facebook has rolled out a new Pages experience

    by David Hoffman October 19, 2022
    by David Hoffman October 19, 2022

    Facebook has revamped its “Pages” feature to offer more benefits to small businesses. Search Engine Land breaks down all the latest updates and opportunities: bit.ly/fbpagesupdates

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  • Business TrendsContentMarketingSocial Media

    The Map to Creating Your Own Content Calendar

    by David Hoffman September 12, 2022
    by David Hoffman September 12, 2022

    Effective digital marketing requires a plan, and whether you’re scheduling the next month or the next year, a content calendar is an essential component for any brand or business. Click…

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  • Business TrendsContentMarketingSocial Media

    The Best Times to Post on Social Media in 2022

    by David Hoffman August 30, 2022
    by David Hoffman August 30, 2022

    Social Media Today unpacks the age-old debate: when is the best time of day to post on social media? As new platforms emerge and usage shifts, the answers are constantly…

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  • ContentMarketingSocial Media

    New searchable Instagram map gives visibility to local businesses

    by David Hoffman August 9, 2022
    by David Hoffman August 9, 2022

    Instagram has released an innovative tool—a searchable map, which makes it easier for users to discover new local businesses. Recent studies found that many younger users find new businesses using social…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    10 Reasons You Need A Long-Term Content Strategy

    by David Hoffman July 11, 2022
    by David Hoffman July 11, 2022

    Search Engine Journal explores why a thoughtful and intentional content strategy is essential for brands and businesses: bit.ly/10reasonscontent

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  • ContentMarketingSmall BusinessesSocial Media

    81 Different Types of Social Media Post to Amaze Your Followers

    by David Hoffman June 17, 2022
    by David Hoffman June 17, 2022

    Have you found yourself looking at your social media thinking, “what should I post next?” You’re not alone—whether you’re a seasoned social media pro or just learning the ropes,, we…

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  • Business TrendsMarketingNewsSocial Media

    What Elon Musk’s Twitter takeover means for advertisers

    by David Hoffman May 24, 2022
    by David Hoffman May 24, 2022

    Elon Musk’s Twitter takeover seems to be on everybody’s mind lately, and many brands and marketers are wondering—what does this mean for us? Peter Adams unpacks what this new chapter…

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  • ContentLinkedInMarketingSocial Media

    LinkedIn Adds New & Improved Tools To Creator Mode

    by David Hoffman April 28, 2022
    by David Hoffman April 28, 2022

    LinkedIn has added new tools to its Creator Mode platform, offering deeper analytics, greater insight into audience engagement, and new profile features. Search Engine Journal breaks it down to help…

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  • ContentSocial MediaWebsites

    Encouraging website visitors to share content on social media can lead to major boosts in social engagement, and determining which platforms are the right fit for your users can be the key to success. Search Engine Journal breaks down how and where to use social sharing buttons, so you can start converting web visitors to social posters: bit.ly/socialsharingbuttons

    by David Hoffman April 5, 2022
    by David Hoffman April 5, 2022

    Encouraging website visitors to share content on social media can lead to major boosts in social engagement, and determining which platforms are the right fit for your users can be…

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  • ContentMarketingSocial Media

    Twitter Publishes 2022 Planning Guide to Assist in Your Tweet Strategy

    by David Hoffman January 31, 2022
    by David Hoffman January 31, 2022

    Twitter remains one of the most active and influential social media platforms. Click here to download Twitter’s 2022 planning guide: bit.ly/twitterplanningguide

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  • ContentMarketingSocial Media

    How to Give Your Instagram the Best First Impression

    by David Hoffman January 28, 2022
    by David Hoffman January 28, 2022

    You know what they say—you never get a second chance to make a first impression. The same goes for Instagram, where users make split-second decisions about whether or not to…

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  • Business TrendsContentMarketingSocial Media

    Hootsuite Outlines Key Social Media Marketing Trends for 2022, Based on 18k Responses

    by David Hoffman December 28, 2021
    by David Hoffman December 28, 2021

    Hootsuite has released their 2022 trends report, outlining key trends that experts expect to see in the coming year across social media platforms. If you’re hoping to stay ahead of…

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  • Top 10 Digital Marketing Trends For 2023 By ChatGPT
  • What the numbers say about the potential impact of a TikTok ban
  • 5 Ways ChatGPT Will Impact Digital Marketing
  • How to create brand style guidelines and why you need them
  • 5 Ways Social Media Pros Are Safely Using AI Right Now

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