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  • ContentMarketingSocial Media

    Social Media Trends 2024: 34 Predictions for Marketers

    by David Hoffman November 29, 2023
    by David Hoffman November 29, 2023

    Social media is a critical component of any marketing strategy, and it’s essential that brands and businesses stay ahead of the curve in order to develop engaging social content and…

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  • ContentMarketingSocial Media

    How To Create A Social Media Strategy In 11 Steps

    by David Hoffman October 30, 2023
    by David Hoffman October 30, 2023

    Social media plays a critical role in any marketing plan—so naturally, sharpening your social media strategy is essential for maximizing your brand’s impact. Search Engine Journal breaks down 11 steps…

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  • Business TrendsContentMarketingSocial Media

    3 Important Social Media Trends of Note for 2023

    by David Hoffman September 29, 2023
    by David Hoffman September 29, 2023

    User behaviors on social media are changing rapidly, and remaining aware of the latest trends and patterns is essential for any business or marketing team. Social Media Today breaks down…

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  • Business TrendsContentMarketingSocial Media

    The Sprout Social Index: Breakthrough

    by David Hoffman September 28, 2023
    by David Hoffman September 28, 2023

    Sprout Social has released its Breakthrough report, providing an in-depth exploration and analysis of consumer behavior to help marketers effectively respond to the constantly shifting social media landscape. Access the…

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  • ContentMarketingMetaSocial Media

    Meta Shares New Guide to Facebook Ads Manager

    by David Hoffman August 23, 2023
    by David Hoffman August 23, 2023

    Meta has released a new guide on how to effectively maximize your use of Facebook’s advertising platform. The guide provides a useful toolkit for reaching your audience, creating effective content,…

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  • ContentMarketingSocial Media

    How Instagram ranks content in 2023: Feed, Stories, Explore, Reels, Search

    by David Hoffman July 25, 2023
    by David Hoffman July 25, 2023

    Instagram remains a vital tool for social media marketers, and a clearer understanding of the platform’s ranking system is essential to ensure your campaigns reach their intended audience. Search Engine…

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  • Business TrendsContentMarketingSocial Media

    Social Media Marketers Challenged to Keep Up-to-Date with Latest Trends, Algorithms

    by David Hoffman June 21, 2023
    by David Hoffman June 21, 2023

    In a survey of 255 social media marketers, two key takeaways emerged: staying on top of emerging trends and keeping up with quickly changing algorithms are persistent challenges across the…

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  • ContentMarketingSocial Media

    The How and Why of Content Curation

    by David Hoffman March 22, 2023
    by David Hoffman March 22, 2023

    Content curation can be tricky but it can play a meaningful role in developing and executing an effective content strategy. Check out this helpful infographic from Social Media Today:  bit.ly/contentcurationinfo

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  • Business TrendsContentMarketingSocial Media

    The Best Times to Post on Social Media in 2022

    by David Hoffman August 30, 2022
    by David Hoffman August 30, 2022

    Social Media Today unpacks the age-old debate: when is the best time of day to post on social media? As new platforms emerge and usage shifts, the answers are constantly…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    10 Reasons You Need A Long-Term Content Strategy

    by David Hoffman July 11, 2022
    by David Hoffman July 11, 2022

    Search Engine Journal explores why a thoughtful and intentional content strategy is essential for brands and businesses: bit.ly/10reasonscontent

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  • ContentMarketingSmall BusinessesSocial Media

    81 Different Types of Social Media Post to Amaze Your Followers

    by David Hoffman June 17, 2022
    by David Hoffman June 17, 2022

    Have you found yourself looking at your social media thinking, “what should I post next?” You’re not alone—whether you’re a seasoned social media pro or just learning the ropes,, we…

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  • ContentMarketingSocial Media

    How to Give Your Instagram the Best First Impression

    by David Hoffman January 28, 2022
    by David Hoffman January 28, 2022

    You know what they say—you never get a second chance to make a first impression. The same goes for Instagram, where users make split-second decisions about whether or not to…

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  • Business TrendsContentMarketingSocial Media

    Hootsuite Outlines Key Social Media Marketing Trends for 2022, Based on 18k Responses

    by David Hoffman December 28, 2021
    by David Hoffman December 28, 2021

    Hootsuite has released their 2022 trends report, outlining key trends that experts expect to see in the coming year across social media platforms. If you’re hoping to stay ahead of…

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Recent Posts

  • Social Media Trends 2024: 34 Predictions for Marketers
  • Top takeaways from Advertising Week 2023 marketers need to know
  • AI-generated content in 2024: How to excel and where to exercise caution
  • LinkedIn Begins Testing Fully Automated Accelerate Ad Campaigns
  • How To Create A Social Media Strategy In 11 Steps

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