small businesses

Brand recognition is vital for the success of any small business, and style guidelines can help ensure a consistent, cohesive presence both online and offline. Check out this helpful guide…

While having a presence on a diverse range of social platforms is essential, a new survey from Skynova found that Facebook is still the most important avenue for connecting small…

The economy may be in a precarious place, but this doesn’t mean your marketing strategy should fall to the wayside. Entrepreneur’s John Boitnott explores tactics for maximizing your budget and…

There are over one billion iPhone users in the world, and many of these users rely heavily on Apple Maps for obtaining information about businesses. Apple recently launched Apple Business…

Choosing the right email marketing platform for your small business can feel like an confusing choice, but it doesn’t have to be! Digital Journal compares and contrasts several of the…

Whatever your opinion on the platform, there’s no denying Yelp’s impact on businesses and consumer behavior. Results of a recent survey provide a detailed understanding of public perception and opinions…

LinkedIn can be an incredibly useful tool for small business, but it can be challenging to figure out the most effective ways to engage with audiences. If you’re finding yourself…

In today’s world, digital marketing is essential for any small or medium-sized business, but that doesn’t mean it’s simple or easy—if you’re finding it challenging to manage your digital strategy,…

It’s no secret that inflation, supply chain issues, and price hikes are at the forefront of everyone’s mind—but how are these concerns impacting small businesses? Nerdwallet’s 2022 Small Business Check-In…

Digital marketing and advertising continue to grow, and because preferences and expectations can change quickly, keeping up with the latest trends is essential for developing successful strategies and campaigns. Get…

Staying on top of the latest trends and strategies remains one of the most persistent challenges for brands, marketers, and advertisers. Luckily, there’s no shortage of inspiration out there—sometimes it…

As we enter into Q4 of 2022, there’s a lot to learn from exploring small business trends from the past nine months. A report from Guidant’s unpacks comprehensive data and…

eCommerce trends are constantly changing and evolving, and keeping up is an essential part of marketing and branding. Click below for an informative infographic outlining the latest trends and patterns…

After COVID-19 forced marketers to entirely reconsider their strategies for reaching audiences, the Out-of-Home Advertising Association of America reports that out-of-home ad spending is finally back to pre-pandemic levels. MediaPost…

Just last week, Google announced that its Ads Creative Studio tool will now be available to all businesses. Thie platform provides a streamlined, accessible way to customize ads and materials for different…

Search Engine Journal explores why a thoughtful and intentional content strategy is essential for brands and businesses: bit.ly/10reasonscontent

Due in part to the drastic shift to remote work that emerged from the pandemic, as well as increasing use of social media and the Internet throughout the workday, a…

Keeping up with Google is no easy feat, and with so many new features on the horizon, it’s essential to remain up-to-date on the company’s latest search and advertising updates.…

Ecommerce sales continue to skyrocket in 2022. Making sure your site has all the latest features is an effective way to support customer retention and keep up with your competitors.…

Have you found yourself looking at your social media thinking, “what should I post next?” You’re not alone—whether you’re a seasoned social media pro or just learning the ropes,, we…