marketing

Good content is an essential component of any marketing campaign. Visit Search Engine Journal to learn “5 Tips To Improve Your Content Strategy:” bit.ly/fivecontenttips

Just last week, Google announced that its Ads Creative Studio tool will now be available to all businesses. Thie platform provides a streamlined, accessible way to customize ads and materials for different…

Marketing trends, expectations, and data appear to be changing at lightning speed, and after uncertainty as a result of COVID-19, you may be wondering how the industry is faring as…

Have you ever seen an ad that was supposed to be funny and wondered what the team behind it was thinking? Turns out you’re not alone—consumers report wanting brands to…

Search Engine Journal explores why a thoughtful and intentional content strategy is essential for brands and businesses: bit.ly/10reasonscontent

Due in part to the drastic shift to remote work that emerged from the pandemic, as well as increasing use of social media and the Internet throughout the workday, a…

Have you found yourself looking at your social media thinking, “what should I post next?” You’re not alone—whether you’re a seasoned social media pro or just learning the ropes,, we…

The transition from clicking an ad to arriving at a destination page may only take a few seconds, but these moments are essential for ensuring curious visitors are converted to…

While acquiring new customers often takes priority in marketing efforts, customer retention is critical in order for brands and businesses to thrive. Social Media Today breaks down the four pillars…

LinkedIn has added new tools to its Creator Mode platform, offering deeper analytics, greater insight into audience engagement, and new profile features. Search Engine Journal breaks it down to help…

The pandemic has permanently changed the landscape of branding and marketing. Alongside changing expectations from consumers and employees alike, LinkedIn has shared a new infographic that  looks at the value of…

Hoping to maximize your engagement on LinkedIn? If so, you’re not alone. LinkedIn recently added three new courses to its LinkedIn Marketing Labs education hub, providing insight and guidance on…

Twitter remains one of the most active and influential social media platforms. Click here to download Twitter’s 2022 planning guide: bit.ly/twitterplanningguide

You know what they say—you never get a second chance to make a first impression. The same goes for Instagram, where users make split-second decisions about whether or not to…

E-commerce is expected to experience major growth and transformation in 2022. Make sure you’re ahead of the curve; click below for insights from MarTech: bit.ly/ecommerceeverywhere

More than ever before, consumers are making decisions based on brand values, and taking time to learn whether a brand or business aligns with their principles. If you’re not sure…

Hootsuite has released their 2022 trends report, outlining key trends that experts expect to see in the coming year across social media platforms. If you’re hoping to stay ahead of…

Coming off the heels of two of the most challenging years on record for marketers and businesses, having a game plan for 2022 is absolutely essential. Click below for a…

Looking to get more followers on social media? While increasing your follower count is an important goal for any marketing team, it’s equally important that your new followers are genuinely…

According to experts, the demand for sustainably marketed products has continued to grow, as the environment remains a key point of concern for a wide range of consumers. Curious about…