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  • Business TrendsContentMarketingSocial Media

    3 Important Social Media Trends of Note for 2023

    by David Hoffman September 29, 2023
    by David Hoffman September 29, 2023

    User behaviors on social media are changing rapidly, and remaining aware of the latest trends and patterns is essential for any business or marketing team. Social Media Today breaks down…

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  • Business TrendsContentMarketingSocial Media

    The Sprout Social Index: Breakthrough

    by David Hoffman September 28, 2023
    by David Hoffman September 28, 2023

    Sprout Social has released its Breakthrough report, providing an in-depth exploration and analysis of consumer behavior to help marketers effectively respond to the constantly shifting social media landscape. Access the…

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  • Business TrendsMarketingSocial Media

    Digital media forecast to lead U.S. ad industry growth in 2023

    by David Hoffman September 26, 2023
    by David Hoffman September 26, 2023

    Experts predict continued growth across digital platforms, including search, social media, e-commerce, and video. Learn about industry forecasts through 2023: bit.ly/digitaladgrowth

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  • ContentMarketingMetaSocial Media

    Meta Shares New Guide to Facebook Ads Manager

    by David Hoffman August 23, 2023
    by David Hoffman August 23, 2023

    Meta has released a new guide on how to effectively maximize your use of Facebook’s advertising platform. The guide provides a useful toolkit for reaching your audience, creating effective content,…

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  • ContentMarketingSocial Media

    How Instagram ranks content in 2023: Feed, Stories, Explore, Reels, Search

    by David Hoffman July 25, 2023
    by David Hoffman July 25, 2023

    Instagram remains a vital tool for social media marketers, and a clearer understanding of the platform’s ranking system is essential to ensure your campaigns reach their intended audience. Search Engine…

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  • Business TrendsContentMarketingSocial Media

    Social Media Marketers Challenged to Keep Up-to-Date with Latest Trends, Algorithms

    by David Hoffman June 21, 2023
    by David Hoffman June 21, 2023

    In a survey of 255 social media marketers, two key takeaways emerged: staying on top of emerging trends and keeping up with quickly changing algorithms are persistent challenges across the…

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  • ContentMarketingSmall BusinessesSocial Media

    How to do B2B content marketing the right way (with 5 examples)

    by David Hoffman June 13, 2023
    by David Hoffman June 13, 2023

    Even if you’re a seasoned marketing pro, there are plenty of useful tips and tricks to elevate your B2B content game plan. Search Engine Land breaks down best practices for…

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  • AIContentMarketingSocial Media

    5 Ways ChatGPT Will Impact Digital Marketing

    by David Hoffman May 9, 2023
    by David Hoffman May 9, 2023

    Marketers are still just beginning to understand ChatGPT’s potential and experts predict major shifts in how content is created due to the AI chatbot. Entrepreneur’s Yasin Altaf breaks down five…

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  • ContentMarketingSmall Businesses

    How to create brand style guidelines and why you need them

    by David Hoffman April 25, 2023
    by David Hoffman April 25, 2023

    Brand recognition is vital for the success of any small business, and style guidelines can help ensure a consistent, cohesive presence both online and offline. Check out this helpful guide…

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  • AIBusiness TrendsContentMarketingSocial Media

    5 Ways Social Media Pros Are Safely Using AI Right Now

    by David Hoffman April 19, 2023
    by David Hoffman April 19, 2023

    As AI technology propels us into the future, marketing pros are quickly learning how to utilize AI to make content creation and social media management more effective and less time-consuming.…

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  • ContentMarketingSocial Media

    Insourcing vs. outsourcing: The pros and cons for content creation

    by David Hoffman April 17, 2023
    by David Hoffman April 17, 2023

    In this day and age, it’s clear that content creation and digital marketing are core components of any business strategy. However, deciding whether you should insource or outsource your content…

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  • ContentMarketingYouTube

    ouTube Reveals Key Priorities for 2023

    by David Hoffman April 11, 2023
    by David Hoffman April 11, 2023

    YouTube remains incredibly influential with a wide range of demographics, and CEO Neal Mohan recently announced the platform’s key priorities for 2023, with an emphasis on expanding tools and resources…

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  • Business TrendsSmall BusinessesSocial Media

    Facebook Remains the Most Important Network for SMBs, According to New Survey [Infographic]

    by David Hoffman March 27, 2023
    by David Hoffman March 27, 2023

    While having a presence on a diverse range of social platforms is essential, a new survey from Skynova found that Facebook is still the most important avenue for connecting small…

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  • ContentMarketingSocial Media

    The How and Why of Content Curation

    by David Hoffman March 22, 2023
    by David Hoffman March 22, 2023

    Content curation can be tricky but it can play a meaningful role in developing and executing an effective content strategy. Check out this helpful infographic from Social Media Today:  bit.ly/contentcurationinfo

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  • MarketingSmall Businesses

    How to Manage and Maximize Your Marketing Budget During Times of Economic Uncertainty

    by David Hoffman February 21, 2023
    by David Hoffman February 21, 2023

    The economy may be in a precarious place, but this doesn’t mean your marketing strategy should fall to the wayside. Entrepreneur’s John Boitnott explores tactics for maximizing your budget and…

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  • ContentMarketing

    8 Content Writing Tips From Experts In 2023

    by David Hoffman February 8, 2023
    by David Hoffman February 8, 2023

    Almost all facets of digital media and content creation have one important skill in common—writing! But crafting original content isn’t always the easiest, and can often feel us leaving stressed…

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  • MarketingSmall Businesses

    Comparing the Best Email Marketing Platforms

    by David Hoffman January 19, 2023
    by David Hoffman January 19, 2023

    Choosing the right email marketing platform for your small business can feel like an confusing choice, but it doesn’t have to be! Digital Journal compares and contrasts several of the…

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  • ContentMarketingSmall Businesses

    Planning for 2023 – Defining Your Brand and Content Mission

    by David Hoffman January 18, 2023
    by David Hoffman January 18, 2023

    Preparation is key to a strong marketing and content strategy, and as the new year begins, there’s no better time to define your brand’s mission for 2023. Andrew Hutchinson offers helpful…

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  • ContentMarketing

    12 Powerful Email Marketing Tips You Need To Know

    by David Hoffman December 29, 2022
    by David Hoffman December 29, 2022

    Email marketing remains an essential component of any marketing strategy, but even the most experienced marketer can still get stumped when formulating an email. LSearch Engine Journal has put together 12…

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  • ContentMarketingSocial Media

    32 Predictions for Social Media Marketing in 2023

    by David Hoffman December 20, 2022
    by David Hoffman December 20, 2022

    As we approach the new year, now is a great time to revisit and refine your social media strategy, and it never hurts to review expert opinions on what to…

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  • 3 Important Social Media Trends of Note for 2023
  • The Sprout Social Index: Breakthrough
  • Digital media forecast to lead U.S. ad industry growth in 2023
  • AI and You: xAI Marks the Spot, Small Businesses Should Embrace Chatbots, Taking AI’s Temperature
  • Meta Shares New Guide to Facebook Ads Manager

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