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digital strategy

  • Business TrendsContentMarketingSocial Media

    The Sprout Social Index: Breakthrough

    by David Hoffman September 28, 2023
    by David Hoffman September 28, 2023

    Sprout Social has released its Breakthrough report, providing an in-depth exploration and analysis of consumer behavior to help marketers effectively respond to the constantly shifting social media landscape. Access the…

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  • Business TrendsMarketingSocial Media

    Digital media forecast to lead U.S. ad industry growth in 2023

    by David Hoffman September 26, 2023
    by David Hoffman September 26, 2023

    Experts predict continued growth across digital platforms, including search, social media, e-commerce, and video. Learn about industry forecasts through 2023: bit.ly/digitaladgrowth

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  • AIBusiness Trends

    AI and You: xAI Marks the Spot, Small Businesses Should Embrace Chatbots, Taking AI’s Temperature

    by David Hoffman August 28, 2023
    by David Hoffman August 28, 2023

    The AI explosion continues to present the business and media world with a range of new opportunities, as well as new challenges. CNET breaks down the latest updates in the…

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  • ContentMarketingSocial Media

    How Instagram ranks content in 2023: Feed, Stories, Explore, Reels, Search

    by David Hoffman July 25, 2023
    by David Hoffman July 25, 2023

    Instagram remains a vital tool for social media marketers, and a clearer understanding of the platform’s ranking system is essential to ensure your campaigns reach their intended audience. Search Engine…

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  • AIContentMarketingSocial Media

    5 Ways ChatGPT Will Impact Digital Marketing

    by David Hoffman May 9, 2023
    by David Hoffman May 9, 2023

    Marketers are still just beginning to understand ChatGPT’s potential and experts predict major shifts in how content is created due to the AI chatbot. Entrepreneur’s Yasin Altaf breaks down five…

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  • ContentMarketingSmall Businesses

    How to create brand style guidelines and why you need them

    by David Hoffman April 25, 2023
    by David Hoffman April 25, 2023

    Brand recognition is vital for the success of any small business, and style guidelines can help ensure a consistent, cohesive presence both online and offline. Check out this helpful guide…

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  • AIBusiness TrendsContentMarketingSocial Media

    5 Ways Social Media Pros Are Safely Using AI Right Now

    by David Hoffman April 19, 2023
    by David Hoffman April 19, 2023

    As AI technology propels us into the future, marketing pros are quickly learning how to utilize AI to make content creation and social media management more effective and less time-consuming.…

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  • ContentMarketingSocial Media

    Insourcing vs. outsourcing: The pros and cons for content creation

    by David Hoffman April 17, 2023
    by David Hoffman April 17, 2023

    In this day and age, it’s clear that content creation and digital marketing are core components of any business strategy. However, deciding whether you should insource or outsource your content…

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  • ContentMarketingYouTube

    ouTube Reveals Key Priorities for 2023

    by David Hoffman April 11, 2023
    by David Hoffman April 11, 2023

    YouTube remains incredibly influential with a wide range of demographics, and CEO Neal Mohan recently announced the platform’s key priorities for 2023, with an emphasis on expanding tools and resources…

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  • Business TrendsSmall BusinessesSocial Media

    Facebook Remains the Most Important Network for SMBs, According to New Survey [Infographic]

    by David Hoffman March 27, 2023
    by David Hoffman March 27, 2023

    While having a presence on a diverse range of social platforms is essential, a new survey from Skynova found that Facebook is still the most important avenue for connecting small…

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  • ContentMarketingSocial Media

    The How and Why of Content Curation

    by David Hoffman March 22, 2023
    by David Hoffman March 22, 2023

    Content curation can be tricky but it can play a meaningful role in developing and executing an effective content strategy. Check out this helpful infographic from Social Media Today:  bit.ly/contentcurationinfo

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  • MarketingSmall Businesses

    Comparing the Best Email Marketing Platforms

    by David Hoffman January 19, 2023
    by David Hoffman January 19, 2023

    Choosing the right email marketing platform for your small business can feel like an confusing choice, but it doesn’t have to be! Digital Journal compares and contrasts several of the…

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  • ContentMarketing

    12 Powerful Email Marketing Tips You Need To Know

    by David Hoffman December 29, 2022
    by David Hoffman December 29, 2022

    Email marketing remains an essential component of any marketing strategy, but even the most experienced marketer can still get stumped when formulating an email. LSearch Engine Journal has put together 12…

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  • ContentMarketingSocial Media

    32 Predictions for Social Media Marketing in 2023

    by David Hoffman December 20, 2022
    by David Hoffman December 20, 2022

    As we approach the new year, now is a great time to revisit and refine your social media strategy, and it never hurts to review expert opinions on what to…

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  • Business TrendsContentMarketingPandemicSmall Businesses

    Balancing volume with value: Digital marketing is a post-covid game changer

    by David Hoffman November 28, 2022
    by David Hoffman November 28, 2022

    Digital marketing has continued to grow over the last decade, and due in part to the COVID-19 pandemic, the benefits of the digital space often outpace other strategies. FastCompany compares…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    Gen Z in 2022: How to meet the cohort where they are

    by David Hoffman November 1, 2022
    by David Hoffman November 1, 2022

    When it comes to digital habits and consumer behavior, Gen Z has presented marketers with entirely new challenges—and while it may seem like this group is tough to reach, experts…

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  • Business TrendsContentMarketingSmall Businesses

    2023’S Digital Marketing Trends For Small Business

    by David Hoffman October 28, 2022
    by David Hoffman October 28, 2022

    Digital marketing and advertising continue to grow, and because preferences and expectations can change quickly, keeping up with the latest trends is essential for developing successful strategies and campaigns. Get…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    10 Reasons You Need A Long-Term Content Strategy

    by David Hoffman July 11, 2022
    by David Hoffman July 11, 2022

    Search Engine Journal explores why a thoughtful and intentional content strategy is essential for brands and businesses: bit.ly/10reasonscontent

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  • Business TrendsPandemicSmall Businesses

    Create campaign impact by reaching the Workday Consumer

    by David Hoffman June 30, 2022
    by David Hoffman June 30, 2022

    Due in part to the drastic shift to remote work that emerged from the pandemic, as well as increasing use of social media and the Internet throughout the workday, a…

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  • Business TrendsContentMarketingSocial Media

    Hootsuite Outlines Key Social Media Marketing Trends for 2022, Based on 18k Responses

    by David Hoffman December 28, 2021
    by David Hoffman December 28, 2021

    Hootsuite has released their 2022 trends report, outlining key trends that experts expect to see in the coming year across social media platforms. If you’re hoping to stay ahead of…

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Recent Posts

  • 3 Important Social Media Trends of Note for 2023
  • The Sprout Social Index: Breakthrough
  • Digital media forecast to lead U.S. ad industry growth in 2023
  • AI and You: xAI Marks the Spot, Small Businesses Should Embrace Chatbots, Taking AI’s Temperature
  • Meta Shares New Guide to Facebook Ads Manager

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