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  • MarketingSmall Businesses

    Comparing the Best Email Marketing Platforms

    by David Hoffman January 19, 2023
    by David Hoffman January 19, 2023

    Choosing the right email marketing platform for your small business can feel like an confusing choice, but it doesn’t have to be! Digital Journal compares and contrasts several of the…

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  • ContentMarketing

    12 Powerful Email Marketing Tips You Need To Know

    by David Hoffman December 29, 2022
    by David Hoffman December 29, 2022

    Email marketing remains an essential component of any marketing strategy, but even the most experienced marketer can still get stumped when formulating an email. LSearch Engine Journal has put together 12…

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  • ContentMarketingSocial Media

    32 Predictions for Social Media Marketing in 2023

    by David Hoffman December 20, 2022
    by David Hoffman December 20, 2022

    As we approach the new year, now is a great time to revisit and refine your social media strategy, and it never hurts to review expert opinions on what to…

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  • Business TrendsContentMarketingPandemicSmall Businesses

    Balancing volume with value: Digital marketing is a post-covid game changer

    by David Hoffman November 28, 2022
    by David Hoffman November 28, 2022

    Digital marketing has continued to grow over the last decade, and due in part to the COVID-19 pandemic, the benefits of the digital space often outpace other strategies. FastCompany compares…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    Gen Z in 2022: How to meet the cohort where they are

    by David Hoffman November 1, 2022
    by David Hoffman November 1, 2022

    When it comes to digital habits and consumer behavior, Gen Z has presented marketers with entirely new challenges—and while it may seem like this group is tough to reach, experts…

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  • Business TrendsContentMarketingSmall Businesses

    2023’S Digital Marketing Trends For Small Business

    by David Hoffman October 28, 2022
    by David Hoffman October 28, 2022

    Digital marketing and advertising continue to grow, and because preferences and expectations can change quickly, keeping up with the latest trends is essential for developing successful strategies and campaigns. Get…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    10 Reasons You Need A Long-Term Content Strategy

    by David Hoffman July 11, 2022
    by David Hoffman July 11, 2022

    Search Engine Journal explores why a thoughtful and intentional content strategy is essential for brands and businesses: bit.ly/10reasonscontent

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  • Business TrendsPandemicSmall Businesses

    Create campaign impact by reaching the Workday Consumer

    by David Hoffman June 30, 2022
    by David Hoffman June 30, 2022

    Due in part to the drastic shift to remote work that emerged from the pandemic, as well as increasing use of social media and the Internet throughout the workday, a…

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  • Business TrendsContentMarketingSocial Media

    Hootsuite Outlines Key Social Media Marketing Trends for 2022, Based on 18k Responses

    by David Hoffman December 28, 2021
    by David Hoffman December 28, 2021

    Hootsuite has released their 2022 trends report, outlining key trends that experts expect to see in the coming year across social media platforms. If you’re hoping to stay ahead of…

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  • Planning for 2023 – Defining Your Brand and Content Mission
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