consumer behavior

Whatever your opinion on the platform, there’s no denying Yelp’s impact on businesses and consumer behavior. Results of a recent survey provide a detailed understanding of public perception and opinions…

It’s no secret that inflation, supply chain issues, and price hikes are at the forefront of everyone’s mind—but how are these concerns impacting small businesses? Nerdwallet’s 2022 Small Business Check-In…

When it comes to digital habits and consumer behavior, Gen Z has presented marketers with entirely new challenges—and while it may seem like this group is tough to reach, experts…

eCommerce trends are constantly changing and evolving, and keeping up is an essential part of marketing and branding. Click below for an informative infographic outlining the latest trends and patterns…

After COVID-19 forced marketers to entirely reconsider their strategies for reaching audiences, the Out-of-Home Advertising Association of America reports that out-of-home ad spending is finally back to pre-pandemic levels. MediaPost…

Due in part to the drastic shift to remote work that emerged from the pandemic, as well as increasing use of social media and the Internet throughout the workday, a…

According to experts, the demand for sustainably marketed products has continued to grow, as the environment remains a key point of concern for a wide range of consumers. Curious about…

Digital business directories are frequently used tools and most of us have become accustomed to accessing essential info on stores, restaurants, and services. As a business owner, understanding how consumers…