Sprout Social has released its Breakthrough report, providing an in-depth exploration and analysis of consumer behavior to help marketers effectively respond to the constantly shifting social media landscape. Access the…
consumer behavior
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Artificial Intelligence (AI) is quickly and dramatically transforming the digital landscape, and many are wondering about the potential effects of AI taking on a bigger role in our daily lives. Pew…
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Business TrendsSmall BusinessesYelp
85% of Yelp survey respondents say they trust written reviews over stars only
Whatever your opinion on the platform, there’s no denying Yelp’s impact on businesses and consumer behavior. Results of a recent survey provide a detailed understanding of public perception and opinions…
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It’s no secret that inflation, supply chain issues, and price hikes are at the forefront of everyone’s mind—but how are these concerns impacting small businesses? Nerdwallet’s 2022 Small Business Check-In…
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Business TrendsContentMarketingSmall BusinessesSocial Media
Gen Z in 2022: How to meet the cohort where they are
When it comes to digital habits and consumer behavior, Gen Z has presented marketers with entirely new challenges—and while it may seem like this group is tough to reach, experts…
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eCommerce trends are constantly changing and evolving, and keeping up is an essential part of marketing and branding. Click below for an informative infographic outlining the latest trends and patterns…
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Business TrendsMarketingPandemicSmall Businesses
Out-of-Home Advertising Essentially Recovers, Approaches Previous Record
After COVID-19 forced marketers to entirely reconsider their strategies for reaching audiences, the Out-of-Home Advertising Association of America reports that out-of-home ad spending is finally back to pre-pandemic levels. MediaPost…
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Due in part to the drastic shift to remote work that emerged from the pandemic, as well as increasing use of social media and the Internet throughout the workday, a…
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Business TrendsContentMarketingSmall Businesses
What’s next for sustainability in marketing following a year of surprising resilience?
According to experts, the demand for sustainably marketed products has continued to grow, as the environment remains a key point of concern for a wide range of consumers. Curious about…
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GoogleSmall Businesses
Business Listings Trust Report 2021: How Do Consumers Use Business Directories?
Digital business directories are frequently used tools and most of us have become accustomed to accessing essential info on stores, restaurants, and services. As a business owner, understanding how consumers…