branding

Brand recognition is vital for the success of any small business, and style guidelines can help ensure a consistent, cohesive presence both online and offline. Check out this helpful guide…

In this day and age, it’s clear that content creation and digital marketing are core components of any business strategy. However, deciding whether you should insource or outsource your content…

Content curation can be tricky but it can play a meaningful role in developing and executing an effective content strategy. Check out this helpful infographic from Social Media Today:  bit.ly/contentcurationinfo

The economy may be in a precarious place, but this doesn’t mean your marketing strategy should fall to the wayside. Entrepreneur’s John Boitnott explores tactics for maximizing your budget and…

Almost all facets of digital media and content creation have one important skill in common—writing! But crafting original content isn’t always the easiest, and can often feel us leaving stressed…

Choosing the right email marketing platform for your small business can feel like an confusing choice, but it doesn’t have to be! Digital Journal compares and contrasts several of the…

Preparation is key to a strong marketing and content strategy, and as the new year begins, there’s no better time to define your brand’s mission for 2023. Andrew Hutchinson offers helpful…

When it comes to digital habits and consumer behavior, Gen Z has presented marketers with entirely new challenges—and while it may seem like this group is tough to reach, experts…

Staying on top of the latest trends and strategies remains one of the most persistent challenges for brands, marketers, and advertisers. Luckily, there’s no shortage of inspiration out there—sometimes it…

Have you ever seen an ad that was supposed to be funny and wondered what the team behind it was thinking? Turns out you’re not alone—consumers report wanting brands to…

Search Engine Journal explores why a thoughtful and intentional content strategy is essential for brands and businesses: bit.ly/10reasonscontent

The transition from clicking an ad to arriving at a destination page may only take a few seconds, but these moments are essential for ensuring curious visitors are converted to…

The pandemic has permanently changed the landscape of branding and marketing. Alongside changing expectations from consumers and employees alike, LinkedIn has shared a new infographic that  looks at the value of…

More than ever before, consumers are making decisions based on brand values, and taking time to learn whether a brand or business aligns with their principles. If you’re not sure…

For many brands and businesses, YouTube remains unexplored territory. However, as more marketers are making video a key component in their content strategy, there’s never been a better time to…

With demographics and user behaviors that differ from any other platform, LinkedIn presents a unique opportunity for businesses and marketers. Social Media Today explores strategies and suggestions for maximizing LinkedIn…