Choosing the right email marketing platform for your small business can feel like an confusing choice, but it doesn’t have to be! Digital Journal compares and contrasts several of the…
Tag:
branding
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Preparation is key to a strong marketing and content strategy, and as the new year begins, there’s no better time to define your brand’s mission for 2023. Andrew Hutchinson offers helpful…
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Business TrendsContentMarketingSmall BusinessesSocial Media
Gen Z in 2022: How to meet the cohort where they are
When it comes to digital habits and consumer behavior, Gen Z has presented marketers with entirely new challenges—and while it may seem like this group is tough to reach, experts…
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Staying on top of the latest trends and strategies remains one of the most persistent challenges for brands, marketers, and advertisers. Luckily, there’s no shortage of inspiration out there—sometimes it…
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Have you ever seen an ad that was supposed to be funny and wondered what the team behind it was thinking? Turns out you’re not alone—consumers report wanting brands to…
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Business TrendsContentMarketingSmall BusinessesSocial Media
10 Reasons You Need A Long-Term Content Strategy
Search Engine Journal explores why a thoughtful and intentional content strategy is essential for brands and businesses: bit.ly/10reasonscontent
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AnalyticsContentSmall BusinessesWebsite AccessibilityWebsites
Stick the Landing: How to Optimize Your Destination Page to Improve Ads Performance
The transition from clicking an ad to arriving at a destination page may only take a few seconds, but these moments are essential for ensuring curious visitors are converted to…
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Business TrendsLinkedInMarketingSmall Businesses
LinkedIn Shares New Research on Changing Approaches to Branding
The pandemic has permanently changed the landscape of branding and marketing. Alongside changing expectations from consumers and employees alike, LinkedIn has shared a new infographic that looks at the value of…
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More than ever before, consumers are making decisions based on brand values, and taking time to learn whether a brand or business aligns with their principles. If you’re not sure…
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For many brands and businesses, YouTube remains unexplored territory. However, as more marketers are making video a key component in their content strategy, there’s never been a better time to…
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With demographics and user behaviors that differ from any other platform, LinkedIn presents a unique opportunity for businesses and marketers. Social Media Today explores strategies and suggestions for maximizing LinkedIn…