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  • MarketingSmall Businesses

    Comparing the Best Email Marketing Platforms

    by David Hoffman January 19, 2023
    by David Hoffman January 19, 2023

    Choosing the right email marketing platform for your small business can feel like an confusing choice, but it doesn’t have to be! Digital Journal compares and contrasts several of the…

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  • ContentMarketingSmall Businesses

    Planning for 2023 – Defining Your Brand and Content Mission

    by David Hoffman January 18, 2023
    by David Hoffman January 18, 2023

    Preparation is key to a strong marketing and content strategy, and as the new year begins, there’s no better time to define your brand’s mission for 2023. Andrew Hutchinson offers helpful…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    Gen Z in 2022: How to meet the cohort where they are

    by David Hoffman November 1, 2022
    by David Hoffman November 1, 2022

    When it comes to digital habits and consumer behavior, Gen Z has presented marketers with entirely new challenges—and while it may seem like this group is tough to reach, experts…

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  • Business TrendsContentMarketingSmall Businesses

    16 marketing trends and strategies for 2023

    by David Hoffman September 30, 2022
    by David Hoffman September 30, 2022

    Staying on top of the latest trends and strategies remains one of the most persistent challenges for brands, marketers, and advertisers. Luckily, there’s no shortage of inspiration out there—sometimes it…

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  • Business TrendsContentMarketing

    https://bit.ly/humorconsumer

    by David Hoffman July 14, 2022
    by David Hoffman July 14, 2022

    Have you ever seen an ad that was supposed to be funny and wondered what the team behind it was thinking? Turns out you’re not alone—consumers report wanting brands to…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    10 Reasons You Need A Long-Term Content Strategy

    by David Hoffman July 11, 2022
    by David Hoffman July 11, 2022

    Search Engine Journal explores why a thoughtful and intentional content strategy is essential for brands and businesses: bit.ly/10reasonscontent

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  • AnalyticsContentSmall BusinessesWebsite AccessibilityWebsites

    Stick the Landing: How to Optimize Your Destination Page to Improve Ads Performance

    by David Hoffman May 27, 2022
    by David Hoffman May 27, 2022

    The transition from clicking an ad to arriving at a destination page may only take a few seconds, but these moments are essential for ensuring curious visitors are converted to…

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  • Business TrendsLinkedInMarketingSmall Businesses

    LinkedIn Shares New Research on Changing Approaches to Branding

    by David Hoffman April 21, 2022
    by David Hoffman April 21, 2022

    The pandemic has permanently changed the landscape of branding and marketing. Alongside changing expectations from consumers and employees alike, LinkedIn has shared a new infographic that  looks at the value of…

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  • ContentMarketingSmall Businesses

    Inclusive marketing resources to strengthen your brand’s messaging

    by David Hoffman January 10, 2022
    by David Hoffman January 10, 2022

    More than ever before, consumers are making decisions based on brand values, and taking time to learn whether a brand or business aligns with their principles. If you’re not sure…

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  • MarketingYouTube

    5 Marketing Tips and Tricks From Top YouTube Channels

    by David Hoffman September 1, 2021
    by David Hoffman September 1, 2021

    For many brands and businesses, YouTube remains unexplored territory. However, as more marketers are making video a key component in their content strategy, there’s never been a better time to…

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  • LinkedInMarketing

    How to Maximize Your Brand Building Efforts on LinkedIn

    by David Hoffman August 30, 2021
    by David Hoffman August 30, 2021

    With demographics and user behaviors that differ from any other platform, LinkedIn presents a unique opportunity for businesses and marketers. Social Media Today explores strategies and suggestions for maximizing LinkedIn…

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Recent Posts

  • Why Mobile Marketing Is Growing So Fast
  • Comparing the Best Email Marketing Platforms
  • Planning for 2023 – Defining Your Brand and Content Mission
  • 12 Powerful Email Marketing Tips You Need To Know
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