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  • Business TrendsNewsSmall Businesses

    Small Businesses Face Economic Strain Even With Loyal Patrons

    by David Hoffman November 18, 2022
    by David Hoffman November 18, 2022

    It’s no secret that inflation, supply chain issues, and price hikes are at the forefront of everyone’s mind—but how are these concerns impacting small businesses? Nerdwallet’s 2022 Small Business Check-In…

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  • Business TrendsMarketingNewsSocial Media

    What Elon Musk’s Twitter takeover means for advertisers

    by David Hoffman May 24, 2022
    by David Hoffman May 24, 2022

    Elon Musk’s Twitter takeover seems to be on everybody’s mind lately, and many brands and marketers are wondering—what does this mean for us? Peter Adams unpacks what this new chapter…

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  • Business TrendsNewsPandemicSmall Businesses

    Index Reaches Pandemic-Era High, but Inflation Concerns Grow

    by David Hoffman April 18, 2022
    by David Hoffman April 18, 2022

    The MetLife & U.S. Chamber of Commerce Small Business Index has reached a new pandemic-era high this quarter. However, SMBs report continued struggles due to inflation costs and supply chain…

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  • ADA ComplianceNewsWebsite Accessibility

    Website Accessibility and SEO

    by David Hoffman March 18, 2022
    by David Hoffman March 18, 2022

    Great information from Access Armada, a leader in website ADA compliance, about site accessibility and SEO! Read the post here: https://www.accessarmada.com/blog/how-accessibility-can-improve-your-google-seo-rankings/

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  • Business TrendsNews

    Predictions 2022: Disruptive Forces Necessitate Bold Decisions

    by David Hoffman December 23, 2021
    by David Hoffman December 23, 2021

    Forrestor, a leading technology research firm, has just published their new “Predictions 2022” guide, with insights and forecasts on how technology will affect us in the coming year. It’s free…

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  • Business TrendsNew YorkNewsPandemic

    Hochul calls for New Year return to New York offices

    by David Hoffman November 29, 2021
    by David Hoffman November 29, 2021

    With only 8% of Manhattan workers currently in the office 5 days a week, Governor Kathy Hochul has called for teams to return to New York City offices, with perks…

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  • News

    10 Companies Winning at Instagram Advertising

    by David Hoffman August 10, 2021
    by David Hoffman August 10, 2021

    As Instagram continues to challenge marketing experts, Search Engine Journal highlights ten brands that consistently produce successful content on this ever-evolving social media platform: bit.ly/bestigads

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  • News

    Marketing in a recovery: H1 2021 by the numbers

    by David Hoffman August 2, 2021
    by David Hoffman August 2, 2021

    If you’ve been wondering how the pandemic has impacted the marketing landscape in 2021, you’re not alone. Marketing Drive has all the info to help you get a handle on…

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  • News

    Email Marketing and Why it’s So Important

    by David Hoffman July 28, 2021
    by David Hoffman July 28, 2021

    Effective email communication is a critical piece of any marketing plan, and experts are constantly identifying new strategies and information to help brands and businesses manage top-tier email campaigns. Learn…

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  • News

    Small Business Pulse Survey: Tracking Changes During The Coronavirus Pandemic

    by David Hoffman July 19, 2021
    by David Hoffman July 19, 2021

    In order to better understand and address the ongoing impact of the pandemic on small businesses, the U.S. Census Bureau’s Small Business Pulse Survey explores the impact of COVID-19 on…

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  • News

    Are You Making These Big Mistakes with Your Google My Business Listing?

    by David Hoffman June 30, 2021
    by David Hoffman June 30, 2021

    Google My Business is an essential tool for any small business, but a few small mistakes could be greatly impacting your listing’s performance. Learn more from Search Engine Journal: bit.ly/gmbmistakes

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  • News

    Google Adds Streamlined YouTube Ad Creation Process, New Advice Tools for SMBs

    by David Hoffman June 28, 2021
    by David Hoffman June 28, 2021

    Google recently launched several new features to help small businesses strengthen their digital presence, including updates to the YouTube ad creation process, and new tools within Google for Small Business…

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  • News

    Micro Influencers Still À La Mode in 2021

    by David Hoffman June 16, 2021
    by David Hoffman June 16, 2021

    A recent survey found that micro-influencers are the most popular type of influencers for marketers to work with. What does this mean for the marketing field, and why are micro-influencers…

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  • News

    Events of the future will be hybrid and “always on”

    by David Hoffman June 9, 2021
    by David Hoffman June 9, 2021

    The past 15 months of social distancing led to an extraordinary shift to virtual events—but as the world begins opening up, virtual and hybrid engagement could become the new normal.…

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  • News

    Google’s ad sales surge 32% amid renewed strength in digital media

    by David Hoffman May 25, 2021
    by David Hoffman May 25, 2021

    Google’s advertising revenue has surged 32%. Marketing Dive provided insight on this growth and how marketers are driving it: bit.ly/googleadsales

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  • News

    LinkedIn Announces ‘LinkedIn Learning Hub’ to Provide More Comprehensive Skills Development Pathways

    by David Hoffman May 20, 2021
    by David Hoffman May 20, 2021

    LinkedIn announced the creation of the “LinkedIn Learning Hub.” This new feature, scheduled to launch in the second half of 2021, is designed to encourage community-based learning, offer skills development…

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  • News

    Most Googled Business Questions By State

    by David Hoffman April 20, 2021
    by David Hoffman April 20, 2021

    Owning or managing a small business is no easy feat, and often presents unique questions and unforeseen obstacles. Have you ever wondered if other small business owners are facing similar…

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  • News

    11 Stellar Content Marketing Examples to Inspire Your Digital Marketing Strategy

    by David Hoffman April 12, 2021
    by David Hoffman April 12, 2021

    Content marketing is an essential part of any marketing strategy, but the tips and tricks to effectively share your content aren’t always obvious. Click below for a list of 11…

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  • News

    5 Big Content Trends You Need to Know Now

    by David Hoffman April 1, 2021
    by David Hoffman April 1, 2021

    Trends in content marketing are constantly changing, and staying on top of the latest trends can be the difference between a marketing hit or a marketing flop. Here are five…

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  • News

    The Top 6 Social Media Trends of 2021

    by David Hoffman March 19, 2021
    by David Hoffman March 19, 2021

    Social media has taken on an increasingly central point in our day-to-day lives. Is your business keeping up with the latest trends? Social Media Today explores the top social media…

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