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David Hoffman

David Hoffman

  • MarketingSmall Businesses

    Don’t make these marketing budget mistakes in 2022

    by David Hoffman December 9, 2021
    by David Hoffman December 9, 2021

    Coming off the heels of two of the most challenging years on record for marketers and businesses, having a game plan for 2022 is absolutely essential. Click below for a…

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  • ContentMarketingSmall BusinessesSocial Media

    11 Proven Tips To Get More Social Media Followers

    by David Hoffman November 30, 2021
    by David Hoffman November 30, 2021

    Looking to get more followers on social media? While increasing your follower count is an important goal for any marketing team, it’s equally important that your new followers are genuinely…

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  • Business TrendsNew YorkNewsPandemic

    Hochul calls for New Year return to New York offices

    by David Hoffman November 29, 2021
    by David Hoffman November 29, 2021

    With only 8% of Manhattan workers currently in the office 5 days a week, Governor Kathy Hochul has called for teams to return to New York City offices, with perks…

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  • Business TrendsSmall Businesses

    How Many Jobs Do Small Businesses Create in Your State?

    by David Hoffman November 18, 2021
    by David Hoffman November 18, 2021

    Throughout the United States, SMBs are responsible for the creation of millions of jobs, and play a crucial role in local and state economies. Click below to learn about the…

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  • Business TrendsContentMarketingSmall Businesses

    What’s next for sustainability in marketing following a year of surprising resilience?

    by David Hoffman November 1, 2021
    by David Hoffman November 1, 2021

    According to experts, the demand for sustainably marketed products has continued to grow, as the environment remains a key point of concern for a wide range of consumers. Curious about…

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  • AnalyticsBusiness TrendsSmall Businesses

    Business reopenings have flattened while new leisure and hospitality openings drove growth, according to Yelp

    by David Hoffman October 27, 2021
    by David Hoffman October 27, 2021

    Eighty-five percent of temporarily closed businesses in the U.S. since the onset of the pandemic have reopened as of September 2021, driven by leisure, hospitality and beauty industries. What do…

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  • ContentMarketingSmall Businesses

    12 Ways to Optimize Your Content Marketing Performance

    by David Hoffman October 15, 2021
    by David Hoffman October 15, 2021

    Consistent and effective content marketing can be a key to retaining customers. Social Media Today explores twelve tips and tricks for optimizing your content marketing performance: bit.ly/12optimizecontent

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  • ContentMarketingSocial Media

    8 Social Media Marketing Trends and Predictions for 2022 and Beyond

    by David Hoffman September 30, 2021
    by David Hoffman September 30, 2021

    Social media trends change in the blink of an eye, and brands are working harder than ever to keep up. This infographic from social media today provides insight on 8…

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  • AnalyticsMarketingSMSSocial Media

    Top 12 Most Common Content Marketing Mistakes to Avoid

    by David Hoffman September 27, 2021
    by David Hoffman September 27, 2021

    Looking to develop a top-notch content marketing strategy? Search Engine Journal shares twelve common marketing mistakes to avoid, ensuring your content consistently reaches its peak performance: bit.ly/12marketingmistakes

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  • GoogleSmall Businesses

    Business Listings Trust Report 2021: How Do Consumers Use Business Directories?

    by David Hoffman September 23, 2021
    by David Hoffman September 23, 2021

    Digital business directories are frequently used tools and most of us have become accustomed to accessing essential info on stores, restaurants, and services. As a business owner, understanding how consumers…

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  • MarketingSMS

    9 Best Practices for SMS Marketing This Year

    by David Hoffman September 8, 2021
    by David Hoffman September 8, 2021

    Curious about SMS marketing but not sure where to begin? Search Engine Journal shares the 9 best practices for integrating text messaging into your marketing plan: bit.ly/smsmktgtips

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  • MarketingYouTube

    5 Marketing Tips and Tricks From Top YouTube Channels

    by David Hoffman September 1, 2021
    by David Hoffman September 1, 2021

    For many brands and businesses, YouTube remains unexplored territory. However, as more marketers are making video a key component in their content strategy, there’s never been a better time to…

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  • LinkedInMarketing

    How to Maximize Your Brand Building Efforts on LinkedIn

    by David Hoffman August 30, 2021
    by David Hoffman August 30, 2021

    With demographics and user behaviors that differ from any other platform, LinkedIn presents a unique opportunity for businesses and marketers. Social Media Today explores strategies and suggestions for maximizing LinkedIn…

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  • News

    10 Companies Winning at Instagram Advertising

    by David Hoffman August 10, 2021
    by David Hoffman August 10, 2021

    As Instagram continues to challenge marketing experts, Search Engine Journal highlights ten brands that consistently produce successful content on this ever-evolving social media platform: bit.ly/bestigads

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  • News

    Marketing in a recovery: H1 2021 by the numbers

    by David Hoffman August 2, 2021
    by David Hoffman August 2, 2021

    If you’ve been wondering how the pandemic has impacted the marketing landscape in 2021, you’re not alone. Marketing Drive has all the info to help you get a handle on…

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  • News

    Email Marketing and Why it’s So Important

    by David Hoffman July 28, 2021
    by David Hoffman July 28, 2021

    Effective email communication is a critical piece of any marketing plan, and experts are constantly identifying new strategies and information to help brands and businesses manage top-tier email campaigns. Learn…

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  • News

    Small Business Pulse Survey: Tracking Changes During The Coronavirus Pandemic

    by David Hoffman July 19, 2021
    by David Hoffman July 19, 2021

    In order to better understand and address the ongoing impact of the pandemic on small businesses, the U.S. Census Bureau’s Small Business Pulse Survey explores the impact of COVID-19 on…

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  • News

    Are You Making These Big Mistakes with Your Google My Business Listing?

    by David Hoffman June 30, 2021
    by David Hoffman June 30, 2021

    Google My Business is an essential tool for any small business, but a few small mistakes could be greatly impacting your listing’s performance. Learn more from Search Engine Journal: bit.ly/gmbmistakes

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  • News

    Google Adds Streamlined YouTube Ad Creation Process, New Advice Tools for SMBs

    by David Hoffman June 28, 2021
    by David Hoffman June 28, 2021

    Google recently launched several new features to help small businesses strengthen their digital presence, including updates to the YouTube ad creation process, and new tools within Google for Small Business…

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  • News

    Micro Influencers Still À La Mode in 2021

    by David Hoffman June 16, 2021
    by David Hoffman June 16, 2021

    A recent survey found that micro-influencers are the most popular type of influencers for marketers to work with. What does this mean for the marketing field, and why are micro-influencers…

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