David Hoffman

Coming off the heels of two of the most challenging years on record for marketers and businesses, having a game plan for 2022 is absolutely essential. Click below for a…

Looking to get more followers on social media? While increasing your follower count is an important goal for any marketing team, it’s equally important that your new followers are genuinely…

With only 8% of Manhattan workers currently in the office 5 days a week, Governor Kathy Hochul has called for teams to return to New York City offices, with perks…

Throughout the United States, SMBs are responsible for the creation of millions of jobs, and play a crucial role in local and state economies. Click below to learn about the…

According to experts, the demand for sustainably marketed products has continued to grow, as the environment remains a key point of concern for a wide range of consumers. Curious about…

Eighty-five percent of temporarily closed businesses in the U.S. since the onset of the pandemic have reopened as of September 2021, driven by leisure, hospitality and beauty industries. What do…

Consistent and effective content marketing can be a key to retaining customers. Social Media Today explores twelve tips and tricks for optimizing your content marketing performance: bit.ly/12optimizecontent

Social media trends change in the blink of an eye, and brands are working harder than ever to keep up. This infographic from social media today provides insight on 8…

Looking to develop a top-notch content marketing strategy? Search Engine Journal shares twelve common marketing mistakes to avoid, ensuring your content consistently reaches its peak performance: bit.ly/12marketingmistakes

Digital business directories are frequently used tools and most of us have become accustomed to accessing essential info on stores, restaurants, and services. As a business owner, understanding how consumers…

Curious about SMS marketing but not sure where to begin? Search Engine Journal shares the 9 best practices for integrating text messaging into your marketing plan: bit.ly/smsmktgtips

For many brands and businesses, YouTube remains unexplored territory. However, as more marketers are making video a key component in their content strategy, there’s never been a better time to…

With demographics and user behaviors that differ from any other platform, LinkedIn presents a unique opportunity for businesses and marketers. Social Media Today explores strategies and suggestions for maximizing LinkedIn…

As Instagram continues to challenge marketing experts, Search Engine Journal highlights ten brands that consistently produce successful content on this ever-evolving social media platform: bit.ly/bestigads

If you’ve been wondering how the pandemic has impacted the marketing landscape in 2021, you’re not alone. Marketing Drive has all the info to help you get a handle on…

Effective email communication is a critical piece of any marketing plan, and experts are constantly identifying new strategies and information to help brands and businesses manage top-tier email campaigns. Learn…

In order to better understand and address the ongoing impact of the pandemic on small businesses, the U.S. Census Bureau’s Small Business Pulse Survey explores the impact of COVID-19 on…

Google My Business is an essential tool for any small business, but a few small mistakes could be greatly impacting your listing’s performance. Learn more from Search Engine Journal: bit.ly/gmbmistakes

Google recently launched several new features to help small businesses strengthen their digital presence, including updates to the YouTube ad creation process, and new tools within Google for Small Business…

A recent survey found that micro-influencers are the most popular type of influencers for marketers to work with. What does this mean for the marketing field, and why are micro-influencers…