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David Hoffman

David Hoffman

  • Business TrendsContentMarketingSocial Media

    The Best Times to Post on Social Media in 2022

    by David Hoffman August 30, 2022
    by David Hoffman August 30, 2022

    Social Media Today unpacks the age-old debate: when is the best time of day to post on social media? As new platforms emerge and usage shifts, the answers are constantly…

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  • ContentMarketingSocial Media

    New searchable Instagram map gives visibility to local businesses

    by David Hoffman August 9, 2022
    by David Hoffman August 9, 2022

    Instagram has released an innovative tool—a searchable map, which makes it easier for users to discover new local businesses. Recent studies found that many younger users find new businesses using social…

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  • Business TrendsContentMarketingSocial Media

    Marketers investing big in influencer marketing

    by David Hoffman August 5, 2022
    by David Hoffman August 5, 2022

    Content creator partnerships often feel like the hottest new trend in the marketing space, but what does the data really look like when it comes to influencer marketing? Search Engine…

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  • ContentMarketing

    5 Tips To Improve Your Content Strategy

    by David Hoffman August 2, 2022
    by David Hoffman August 2, 2022

    Good content is an essential component of any marketing campaign. Visit Search Engine Journal to learn “5 Tips To Improve Your Content Strategy:” bit.ly/fivecontenttips

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  • ContentGoogleMarketingSearchSmall Businesses

    Google Makes ‘Ads Creative Studio’ Tool Available to All Businesses

    by David Hoffman August 1, 2022
    by David Hoffman August 1, 2022

    Just last week, Google announced that its Ads Creative Studio tool will now be available to all businesses. Thie platform provides a streamlined, accessible way to customize ads and materials for different…

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  • Business TrendsMarketing

    Marketing in 2022: H1 by the numbers

    by David Hoffman July 29, 2022
    by David Hoffman July 29, 2022

    Marketing trends, expectations, and data appear to be changing at lightning speed, and after uncertainty as a result of COVID-19, you may be wondering how the industry is faring as…

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  • Business TrendsContentMarketing

    https://bit.ly/humorconsumer

    by David Hoffman July 14, 2022
    by David Hoffman July 14, 2022

    Have you ever seen an ad that was supposed to be funny and wondered what the team behind it was thinking? Turns out you’re not alone—consumers report wanting brands to…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    10 Reasons You Need A Long-Term Content Strategy

    by David Hoffman July 11, 2022
    by David Hoffman July 11, 2022

    Search Engine Journal explores why a thoughtful and intentional content strategy is essential for brands and businesses: bit.ly/10reasonscontent

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  • Business TrendsPandemicSmall Businesses

    Create campaign impact by reaching the Workday Consumer

    by David Hoffman June 30, 2022
    by David Hoffman June 30, 2022

    Due in part to the drastic shift to remote work that emerged from the pandemic, as well as increasing use of social media and the Internet throughout the workday, a…

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  • GoogleSearchSmall BusinessesWebsites

    Google reimagines search beyond ’10 blue links’

    by David Hoffman June 23, 2022
    by David Hoffman June 23, 2022

    Keeping up with Google is no easy feat, and with so many new features on the horizon, it’s essential to remain up-to-date on the company’s latest search and advertising updates.…

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  • Business TrendsEcommerceSmall BusinessesWebsites

    21 Must-Have Features For Ecommerce Sites

    by David Hoffman June 20, 2022
    by David Hoffman June 20, 2022

    Ecommerce sales continue to skyrocket in 2022. Making sure your site has all the latest features is an effective way to support customer retention and keep up with your competitors.…

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  • ContentMarketingSmall BusinessesSocial Media

    81 Different Types of Social Media Post to Amaze Your Followers

    by David Hoffman June 17, 2022
    by David Hoffman June 17, 2022

    Have you found yourself looking at your social media thinking, “what should I post next?” You’re not alone—whether you’re a seasoned social media pro or just learning the ropes,, we…

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  • AnalyticsContentSmall BusinessesWebsite AccessibilityWebsites

    Stick the Landing: How to Optimize Your Destination Page to Improve Ads Performance

    by David Hoffman May 27, 2022
    by David Hoffman May 27, 2022

    The transition from clicking an ad to arriving at a destination page may only take a few seconds, but these moments are essential for ensuring curious visitors are converted to…

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  • Business TrendsMarketingNewsSocial Media

    What Elon Musk’s Twitter takeover means for advertisers

    by David Hoffman May 24, 2022
    by David Hoffman May 24, 2022

    Elon Musk’s Twitter takeover seems to be on everybody’s mind lately, and many brands and marketers are wondering—what does this mean for us? Peter Adams unpacks what this new chapter…

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  • Business TrendsMarketingSmall Businesses

    4 Solid Pillars of Customer Retention

    by David Hoffman May 16, 2022
    by David Hoffman May 16, 2022

    While acquiring new customers often takes priority in marketing efforts, customer retention is critical in order for brands and businesses to thrive. Social Media Today breaks down the four pillars…

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  • ContentLinkedInMarketingSocial Media

    LinkedIn Adds New & Improved Tools To Creator Mode

    by David Hoffman April 28, 2022
    by David Hoffman April 28, 2022

    LinkedIn has added new tools to its Creator Mode platform, offering deeper analytics, greater insight into audience engagement, and new profile features. Search Engine Journal breaks it down to help…

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  • Business TrendsLinkedInMarketingSmall Businesses

    LinkedIn Shares New Research on Changing Approaches to Branding

    by David Hoffman April 21, 2022
    by David Hoffman April 21, 2022

    The pandemic has permanently changed the landscape of branding and marketing. Alongside changing expectations from consumers and employees alike, LinkedIn has shared a new infographic that  looks at the value of…

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  • Business TrendsNewsPandemicSmall Businesses

    Index Reaches Pandemic-Era High, but Inflation Concerns Grow

    by David Hoffman April 18, 2022
    by David Hoffman April 18, 2022

    The MetLife & U.S. Chamber of Commerce Small Business Index has reached a new pandemic-era high this quarter. However, SMBs report continued struggles due to inflation costs and supply chain…

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  • ContentSocial MediaWebsites

    Encouraging website visitors to share content on social media can lead to major boosts in social engagement, and determining which platforms are the right fit for your users can be the key to success. Search Engine Journal breaks down how and where to use social sharing buttons, so you can start converting web visitors to social posters: bit.ly/socialsharingbuttons

    by David Hoffman April 5, 2022
    by David Hoffman April 5, 2022

    Encouraging website visitors to share content on social media can lead to major boosts in social engagement, and determining which platforms are the right fit for your users can be…

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  • LinkedInMarketingSmall Businesses

    LinkedIn Adds New Courses on Building Your LinkedIn Presence, New Alert and Newsletter Tools for Company Pages

    by David Hoffman March 28, 2022
    by David Hoffman March 28, 2022

    Hoping to maximize your engagement on LinkedIn? If so, you’re not alone. LinkedIn recently added three new courses to its LinkedIn Marketing Labs education hub, providing insight and guidance on…

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