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David Hoffman

David Hoffman

  • ContentMarketingSocial Media

    32 Predictions for Social Media Marketing in 2023

    by David Hoffman December 20, 2022
    by David Hoffman December 20, 2022

    As we approach the new year, now is a great time to revisit and refine your social media strategy, and it never hurts to review expert opinions on what to…

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  • ContentMarketingSmall BusinessesSocial Media

    LinkedIn Company Page Best Practices for 2023

    by David Hoffman December 12, 2022
    by David Hoffman December 12, 2022

    LinkedIn can be an incredibly useful tool for small business, but it can be challenging to figure out the most effective ways to engage with audiences. If you’re finding yourself…

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  • ContentMarketingSmall Businesses

    4 digital marketing pain points SMBs face today

    by David Hoffman November 30, 2022
    by David Hoffman November 30, 2022

    In today’s world, digital marketing is essential for any small or medium-sized business, but that doesn’t mean it’s simple or easy—if you’re finding it challenging to manage your digital strategy,…

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  • Business TrendsContentMarketingPandemicSmall Businesses

    Balancing volume with value: Digital marketing is a post-covid game changer

    by David Hoffman November 28, 2022
    by David Hoffman November 28, 2022

    Digital marketing has continued to grow over the last decade, and due in part to the COVID-19 pandemic, the benefits of the digital space often outpace other strategies. FastCompany compares…

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  • Business TrendsNewsSmall Businesses

    Small Businesses Face Economic Strain Even With Loyal Patrons

    by David Hoffman November 18, 2022
    by David Hoffman November 18, 2022

    It’s no secret that inflation, supply chain issues, and price hikes are at the forefront of everyone’s mind—but how are these concerns impacting small businesses? Nerdwallet’s 2022 Small Business Check-In…

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  • Business TrendsContentMarketingSmall BusinessesSocial Media

    Gen Z in 2022: How to meet the cohort where they are

    by David Hoffman November 1, 2022
    by David Hoffman November 1, 2022

    When it comes to digital habits and consumer behavior, Gen Z has presented marketers with entirely new challenges—and while it may seem like this group is tough to reach, experts…

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  • Business TrendsContentMarketingSmall Businesses

    2023’S Digital Marketing Trends For Small Business

    by David Hoffman October 28, 2022
    by David Hoffman October 28, 2022

    Digital marketing and advertising continue to grow, and because preferences and expectations can change quickly, keeping up with the latest trends is essential for developing successful strategies and campaigns. Get…

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  • Business TrendsContentMarketingSmall Businesses

    Seven Marketing Trends Small Business Owners Need For 2023

    by David Hoffman October 21, 2022
    by David Hoffman October 21, 2022

    This year feels like it has flown by, and with 2023 quickly approaching, it may be time to fine-tune your marketing strategy for next year. Check out Forbes’ predictions on…

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  • ContentMarketingSmall BusinessesSocial Media

    Facebook has rolled out a new Pages experience

    by David Hoffman October 19, 2022
    by David Hoffman October 19, 2022

    Facebook has revamped its “Pages” feature to offer more benefits to small businesses. Search Engine Land breaks down all the latest updates and opportunities: bit.ly/fbpagesupdates

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  • Business TrendsContentMarketingSmall Businesses

    16 marketing trends and strategies for 2023

    by David Hoffman September 30, 2022
    by David Hoffman September 30, 2022

    Staying on top of the latest trends and strategies remains one of the most persistent challenges for brands, marketers, and advertisers. Luckily, there’s no shortage of inspiration out there—sometimes it…

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  • Business TrendsSmall Businesses

    2022 Small Business Trends

    by David Hoffman September 26, 2022
    by David Hoffman September 26, 2022

    As we enter into Q4 of 2022, there’s a lot to learn from exploring small business trends from the past nine months. A report from Guidant’s unpacks comprehensive data and…

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  • Business TrendsEcommerceSmall Businesses

    New Report Looks at Key eCommerce Trends and Approaches

    by David Hoffman September 23, 2022
    by David Hoffman September 23, 2022

    eCommerce trends are constantly changing and evolving, and keeping up is an essential part of marketing and branding. Click below for an informative infographic outlining the latest trends and patterns…

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  • Business TrendsContentMarketingSocial Media

    The Map to Creating Your Own Content Calendar

    by David Hoffman September 12, 2022
    by David Hoffman September 12, 2022

    Effective digital marketing requires a plan, and whether you’re scheduling the next month or the next year, a content calendar is an essential component for any brand or business. Click…

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  • Business TrendsMarketingPandemicSmall Businesses

    Out-of-Home Advertising Essentially Recovers, Approaches Previous Record

    by David Hoffman September 8, 2022
    by David Hoffman September 8, 2022

    After COVID-19 forced marketers to entirely reconsider their strategies for reaching audiences, the Out-of-Home Advertising Association of America reports that out-of-home ad spending is finally back to pre-pandemic levels. MediaPost…

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  • Social Media

    The Biggest Milestones in B2B Social Media

    by David Hoffman September 6, 2022
    by David Hoffman September 6, 2022

    We spend a lot of time discussing social media, but where did it all begin? Mark Walker-Ford takes us through the evolution of B2B social platforms over the last two…

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  • Business TrendsContentMarketingSocial Media

    The Best Times to Post on Social Media in 2022

    by David Hoffman August 30, 2022
    by David Hoffman August 30, 2022

    Social Media Today unpacks the age-old debate: when is the best time of day to post on social media? As new platforms emerge and usage shifts, the answers are constantly…

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  • ContentMarketingSocial Media

    New searchable Instagram map gives visibility to local businesses

    by David Hoffman August 9, 2022
    by David Hoffman August 9, 2022

    Instagram has released an innovative tool—a searchable map, which makes it easier for users to discover new local businesses. Recent studies found that many younger users find new businesses using social…

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  • Business TrendsContentMarketingSocial Media

    Marketers investing big in influencer marketing

    by David Hoffman August 5, 2022
    by David Hoffman August 5, 2022

    Content creator partnerships often feel like the hottest new trend in the marketing space, but what does the data really look like when it comes to influencer marketing? Search Engine…

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  • ContentMarketing

    5 Tips To Improve Your Content Strategy

    by David Hoffman August 2, 2022
    by David Hoffman August 2, 2022

    Good content is an essential component of any marketing campaign. Visit Search Engine Journal to learn “5 Tips To Improve Your Content Strategy:” bit.ly/fivecontenttips

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  • ContentGoogleMarketingSearchSmall Businesses

    Google Makes ‘Ads Creative Studio’ Tool Available to All Businesses

    by David Hoffman August 1, 2022
    by David Hoffman August 1, 2022

    Just last week, Google announced that its Ads Creative Studio tool will now be available to all businesses. Thie platform provides a streamlined, accessible way to customize ads and materials for different…

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