Coming off the heels of two of the most challenging years on record for marketers and businesses, having a game plan for 2022 is absolutely essential. Click below for a…
David Hoffman
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Looking to get more followers on social media? While increasing your follower count is an important goal for any marketing team, it’s equally important that your new followers are genuinely…
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With only 8% of Manhattan workers currently in the office 5 days a week, Governor Kathy Hochul has called for teams to return to New York City offices, with perks…
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Throughout the United States, SMBs are responsible for the creation of millions of jobs, and play a crucial role in local and state economies. Click below to learn about the…
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Business TrendsContentMarketingSmall Businesses
What’s next for sustainability in marketing following a year of surprising resilience?
According to experts, the demand for sustainably marketed products has continued to grow, as the environment remains a key point of concern for a wide range of consumers. Curious about…
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AnalyticsBusiness TrendsSmall Businesses
Business reopenings have flattened while new leisure and hospitality openings drove growth, according to Yelp
Eighty-five percent of temporarily closed businesses in the U.S. since the onset of the pandemic have reopened as of September 2021, driven by leisure, hospitality and beauty industries. What do…
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Consistent and effective content marketing can be a key to retaining customers. Social Media Today explores twelve tips and tricks for optimizing your content marketing performance: bit.ly/12optimizecontent
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Social media trends change in the blink of an eye, and brands are working harder than ever to keep up. This infographic from social media today provides insight on 8…
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Looking to develop a top-notch content marketing strategy? Search Engine Journal shares twelve common marketing mistakes to avoid, ensuring your content consistently reaches its peak performance: bit.ly/12marketingmistakes
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GoogleSmall Businesses
Business Listings Trust Report 2021: How Do Consumers Use Business Directories?
Digital business directories are frequently used tools and most of us have become accustomed to accessing essential info on stores, restaurants, and services. As a business owner, understanding how consumers…
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Curious about SMS marketing but not sure where to begin? Search Engine Journal shares the 9 best practices for integrating text messaging into your marketing plan: bit.ly/smsmktgtips
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For many brands and businesses, YouTube remains unexplored territory. However, as more marketers are making video a key component in their content strategy, there’s never been a better time to…
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With demographics and user behaviors that differ from any other platform, LinkedIn presents a unique opportunity for businesses and marketers. Social Media Today explores strategies and suggestions for maximizing LinkedIn…
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As Instagram continues to challenge marketing experts, Search Engine Journal highlights ten brands that consistently produce successful content on this ever-evolving social media platform: bit.ly/bestigads
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If you’ve been wondering how the pandemic has impacted the marketing landscape in 2021, you’re not alone. Marketing Drive has all the info to help you get a handle on…
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Effective email communication is a critical piece of any marketing plan, and experts are constantly identifying new strategies and information to help brands and businesses manage top-tier email campaigns. Learn…
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In order to better understand and address the ongoing impact of the pandemic on small businesses, the U.S. Census Bureau’s Small Business Pulse Survey explores the impact of COVID-19 on…
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Google My Business is an essential tool for any small business, but a few small mistakes could be greatly impacting your listing’s performance. Learn more from Search Engine Journal: bit.ly/gmbmistakes
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Google recently launched several new features to help small businesses strengthen their digital presence, including updates to the YouTube ad creation process, and new tools within Google for Small Business…
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A recent survey found that micro-influencers are the most popular type of influencers for marketers to work with. What does this mean for the marketing field, and why are micro-influencers…