85% of Yelp survey respondents say they trust written reviews over stars only

by David Hoffman

Whatever your opinion on the platform, there’s no denying Yelp’s impact on businesses and consumer behavior. Results of a recent survey provide a detailed understanding of public perception and opinions on Yelp reviews, shedding light on how visitors utilize and interpret the site’s different features. Learn more at Search Engine Land: bit.ly/yelpbehavior

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